Buscador de Tesis y publicaciones académicas

Digital Marketing and Semiotics

Nilesh Anute · Jayashree Patole · Priyanka Pawar · Prashant Kalshetti · y 2 más

In the fast-evolving world of digital marketing, businesses, brands, and organizations are constantly searching for ways to engage consumers, shape perceptions, and create meaningful interactions in the vast expanse of the online environment. The rise of digital technologies and the increasing prominence of social medi...

From Likes to Profit: The Impact of Digital Marketing on the Economic Growth of the MSME Sector

Wulandari Wulandari

This study explores the impact of digital marketing on the economic growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. With the increasing prevalence of digital platforms, MSMEs have begun to utilize social media, e-commerce, and online advertising to reach wider audiences, enhance brand visibility, a...

Digital Marketing, Digital Payment, and Food SME Performance: The Mediating Role of Competitive Advantage

Wicaksana, Indrajit · Primadhita, Yuridistya · Fauziah, Syifa

This study presents an analysis of the influence of digital marketing and digital payment on competitive advantage and food SME performance, as well as examines the mediating role of competitive advantage on food SME performance. The study involved 60 food SME actors in East Bogor selected using a purposive sampling te...

O impacto do Marketing Digital no comportamento dos consumidores digitais

Gonçalves, Márcia Daniela Ferreira

Na atualidade, vivemos num mundo digital onde a Internet veio alterar a forma como vivemos, comunicamos e realizamos as tarefas do dia-a-dia. A nível organizacional não é diferente. O surgimento do Marketing Digital veio trazer novas ferramentas que permitem às organizações uma maior interação com o consumidor, estabel...

Desarrollo de una propuesta de valor diferenciada para una agencia de marketing digital especializada en el sector de remodelación de viviendas VIS : análisis estratégico y capacidades de marketing digital

Rodríguez Cardozo, Nicolas

Digital Marketing Research trends: A bibliometric analysis from 2019 to 2024

Wenting Chu

Cassava Processing and Digital Marketing Training in Kepanjenlor Village, Blitar City

Budi Prabowo · Nabila Adelia

The rapid development of changing has resulted in increasing the growth and use of the internet on a global scale. Digital marketing is a marketing medium that currently in great demand by the public to support various activities. Several MSMEs in Kepanjenlor Subdistrict, Blitar City are still not utilizing digital mar...

Pelatihan Kewirausahaan Dan Pemasaran Digital Pada Siswa Madrasah Aliyah Di Kabupaten Majene, Sulawesi Barat

Nur Fitriayu Mandasari · Muhammad Ashdaq · Rahmat Hasanuddin

The problem faced by Community Partnership Program (PKM) partners is the lack of entrepreneurial and digital marketing skills in their students. This activity aims to help partners create graduates who have entrepreneurial and digital marketing skills so they can work professionally in facing the current era of digital...

Bibliometric Analysis in Mapping Research with the Central Theme of Digital Content Marketing

Shina Ulya Hasasi · Meiliana Panca Rani · Adi Setiawan

This research examines the development and trends of Digital Content Marketing (DCM) as a strategy to build better relationships with customers. We analyzed data from international journals published between 1988 and 2025 through a bibliometric approach, covering various elements such as digital transformation, social...

The Role of Digital Marketing in Transforming Business Practices in India: A Qualitative Study

Sagar Shivaji Thakare

This qualitative research paper explores the transformative impact of digital marketing on business practices in India. With rapid advancements in internet penetration, smartphone usage, and social media engagement, Indian businesses—both large and small—have increasingly adopted digital marketing tools to reach wider...