Buscador de Tesis y publicaciones académicas

Digital transformation of marketing: problems and prospects in the Republic of Kazakhstan

G. Sh. Beisenova · G. K. Kishibekova · L. C. Nurpeisova · Z. Akhmetova

The impact of digital technologies on the marketing activities of companies is of great importance and considers such tools as social networks, big data and automation. Digitalization is changing approaches to customer interaction, personalization of offers and management of advertising campaigns. Digital transformatio...

Applications of Text Generation in Digital Marketing: a review

Loukili Soumaya · Abdelhadi Fennan · Lotfi Elaachak

PEMANFAATAN DIGITAL MARKETING, PEMASARAN YANG EFEKTIF OLEH PESERTA DIDIK SMK AL-MANAR, CIBENTANG KECAMATAN CISEENG, KABUPATEN BOGOR

Manik, Cornelia Dumarya · Tura, Theobaldus Boro · Agus, Agus

ABSTRACT The purpose of implementing this community service is to help students in promoting the products of the position of Al-Manar School in Al-Manar on Jl. Amd Cibentang No.184, Cibentang, Ciseeng, Bogor has a lot of potential and products produced by the community. Students of Al-Manar School do conventional marke...

Digitalisasi Marketing Dalam Mengembangkan Usaha Berbasis Teknologi di Desa Batu Karang Kecamatan Payung Kabupaten Karo

null Ikhwah Annisa · null Yenti Arsini · null Nova Fitri Yasdiana · null Ridho Afito · y 1 más

The development of digital technology has transformed the way businesses market their products and grow their businesses. This study aims to determine how digital marketing plays a role in developing technology-based businesses in Batu Karang Village, Payung District, Karo Regency. The method used was a qualitative app...

The Effect of Innovative Product Brand Design on Digital Marketing Efficiency: A Mixed Study of Chinese Food Manufacturing Industry

Jun Cui

Abstract This study investigates the relationship between innovative product brand design and digital marketing efficiency in the Chinese food manufacturing industry, with AI-driven digital innovation as a moderating variable. Employing a mixed-methods approach combining Structural Equation Modeling (SEM), Artificial N...

PENGUKURAN RETURN ON INVESTMENT (ROI) DALAM KAMPANYE DIGITAL MARKETING

Fatryana, Tamara

Dalam era digital yang terus berkembang, pengukuran Return on Investment (ROI) dalam kampanye digital marketing menjadi kunci dalam menilai keberhasilan dan efektivitas upaya pemasaran online. Penelitian ini menjelaskan bagaimana perusahaan dapat mengukur ROI secara efektif dalam konteks kampanye digital marketing. Pen...

Plan de Marketing Digital para Farmacia Catedral Cádiz

Colodro Martinez, Ana

Colodro Martinez, Ana; director de proyecto: Martín Herrero, José Manuel

Curing pilotitis in digital marketing among life sciences companies

David Davidovic

Across the various sectors of the life sciences industry, companies have used a variety of digital tools to support the marketing of their products and services. Many, however, find themselves struggling with ‘pilotitis’: a persistent condition that prevents them from scaling up their digital marketing efforts by keepi...

Internet influence to marketing activities and digital media

Jingxuan Fang · Wei Xiong

Abstract With internet development, traditional marketing tools are influenced very much. Digital media is growing fast with computer technology and network rapid development. Traditional marketing activities and tools are analysed and compared with modern marketing means in the paper. Based on the relevant analysis, m...

Digital transformation of marketing in the XXI century

Yang Tiantian

In the XXI century, with the popularity of social media, all industries are looking to change their current predicament through effective marketing capabilities, and with the traffic dividend in pursuit, the backdrop all points to digital marketing, which is not only a fast-growing force in the current marketing landsc...