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null Hafiz Muhammad Basit · null Nadia Nasir · null Imran Akram
This paper reviews the impact of artificial intelligence, cloud computing, and analytics in digital marketing and specifically discusses the mediating effect of the digital agility. Based on the Dynamic Capabilities Theory, the research paper claims that digital technologies result in value creation because they help c...
The purpose of this study was to analysing the practice of digital marketing in promoting Ethiopian Tourism in case of Ethiopian Tourism Organization. The study employed both qualitative and quantitative approaches. Interview, questionnaire and observation were the main data gathering tools. The interview was undertake...
This chapter is focused on discussing linear growth of industrial marketing across the marketing generations. Marketing as a discipline in general, and industrial marketing in particular, have grown over different theoretical perspectives emerging from diverse domains of organizational theory, systems thinking, economi...
Dewi K. Soedarsono · Bahtiar Mohamad · Adamu Abbas Adamu · Kennia Aline Pradita
This paper focuses on managing the digital marketing communication of coffee shop using the Instagram. The Instagram application offer a great advantages such as quick and cheap marketing communication tools, particularly in promoting the product, disseminating advertisement and brand awareness. Previous study highligh...
economics and businesssocial sciencesInstagramdigital marketing.
With the innovations and changes in communication methods in digital marketing, the way businesses influence consumers and change their purchasing decisions have also changed. The widespread adoption of internet marketing and mobile applications, along with the increasing use of online marketing methods by consumers, h...
This paper was developed reviewing literature and presenting frontiers of sustainable tourism destinations and marketing. This paper discusses (1) the process of managing a digital campaign for sustainable tourism destination, with its five steps, i.e., designing the digital campaign, selecting the digital platforms, m...
11. Sustainability8. Economic growthengineering and technology12. Responsible consumption
Low, Sheen · Ullah, Fahim · Shirowzhan, sara · Sepasgozar, samad · y 1 más
Digital tools and marketing have been widely adopted in various industries throughout the world. These tools have enabled companies to obtain real-time customer insights and create and communicate value to customers more effectively. This study aims at understanding the principles and practices of sustainable digital m...
330anzsrc-for: 150403 Real Estate and Valuation Servicesanzsrc-for: 1202 Building650
null Nur Habibah Dwi Astuti · null Novi Rahma Wati · null Daisy Marthina Rosyanti · null Sugeng Purwanto
Digital marketing is an absolute tool for today's business people, because consumers are more inclined to carry out purchasing activities online, especially after the pandemic. On the other hand, optimizing the use of digital marketing is also an interesting topic in the business world. Considering that currently almos...
Gastón Ares · Lucía Antúnez · Carolina de León · Florencia Alcaire · y 3 más
Adolescents are particularly vulnerable to digital food marketing. However, research on adolescents' recall, awareness, and opinions of this type of marketing is still scarce. Accordingly, the present study aimed to conduct an in-depth examination of adolescents' experiences with digital food marketing. A convenience s...
basic medicineMarketingmedical and health sciencesFood Preferences
Viral marketing refers to the power of digital mediums to spread news about a product or service in a similar way that an epidemic spreads. It is one of the newer buzzwords in South African digital marketing. The goal of this article is to investigate the concept of viral marketing and to equip marketers to face challe...
medical and health sciencesInformation theoryT58.6-58.62economics and business
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