Buscador de Tesis y publicaciones académicas

Digital marketing of nutraceutical and pharmaceutical supplements: marketing ethics and consumer comfort

Dimitrios Zoupos · George Spais

The article provides the primary material for scholarly discourse in digital marketing science related to online consumer behavior analysis for pharmaceutical and nutraceutical supplements during crises like the current pandemic of COVID-19. We examine the relationship between digital marketing ethics and consumer comf...

Application of Digital Marketing in Colleges: A Study

Prajkta Amit Lohar

Digital marketing has become an important tool for educational institutions in the modern era. With the increasing use of the internet, smartphones, and social media platforms, colleges are adopting digital marketing techniques to communicate with students, promote courses, and improve their institutional image. Digita...

A Study on Digital Marketing Strategies and Impact of Information Technologies-Overview

Dr..Karthikeyan S

Ever increasing development in technology, the use of Digital Marketing, Social Media Marketing and search Engine Marketing is also increasing. Digital Marketing is used by the marketers to promote the goods and services to the marketplace. Digital Marketing place an important role in increasing the sales of goods and...

DIGITAL MARKETING CHANNELS IN MICRO, SMALL AND MEDIUM ENTERPRISES IN SURABAYA CITY

Ricky Angga Ariska · Fadilla Purwitasari · Renta Yustie

This research was conducted to determine the extent to which digital marketing was adopted by Micro, Small & Medium Enterprises (MSMEs). In addition, it also analyzes the factors that influence the use of digital marketing channels in MSMEs. This study is qualitative research that explores individual perceptions. The d...

AI-Driven Green Digital Marketing UMKM Serdang Bedagai untuk Keberlanjutan Ekonomi Lokal Berbasis Asta Cita

Yochi Elanda · Ratna Sari Dewi · Fhikry Ahmad Halomoan Siregar

Artificial intelligence-based digital marketing transformation has become a strategic necessity for MSMEs in improving competitiveness, business sustainability, and marketing performance. However, the utilization of Artificial Intelligence and the implementation of Green Digital Marketing in MSMEs in Serdang Bedagai Re...

About Digital Marketing

John Lawson

The Future of Digital Marketing: Leveraging Data Analytics for Business Growth

Dr. Nicholas J. Pirro

Digital marketing has become a cornerstone of modern business strategy, offering unprecedented opportunities to engage with customers and drive business growth. The rise of data analytics has further enhanced digital marketing efforts by enabling businesses to make data-driven decisions and optimize their marketing cam...

Pengaruh Kesiapan Ekosistem Inovasi terhadap Kemampuan Pemasaran Digital melalui Transformasi Digital dan Adopsi Pemasaran Digital sebagai Variabel Mediasi pada UMKM di Kota Padang

Adito Aulia Andrian · Yunita Engriani

The purpose of this study is to determine the role of digital marketing competency in facilitating innovation ecosystem readiness among MSMEs in Padang City, and how digital transformation and the adoption of digital marketing strategies mediate this relationship. The methodology chosen by the authors is aptly describe...

The Role of Digital Transformation on Marketing Performance of Bird Cages in Ajibarang with Digital Marketing as a Mediation Variable

null Sarah Dien Hawa · null Angga Ari Prasetya · null Haza Lana Wigati

Micro, Small and Medium Enterprises (MSMEs) have an important role in increasing innovation and creativity so that they can improve economy. MSMEs can increase the community's economy by providing employment, and producing products or services needed by the community. More than 300 MSME bird cage craftsmen in the Ajiba...

Application of Marketing in Interest as a Factor of Development of Enterprises in Digital Economy

Bajraktari, Nerimane · Ahmeti, Ali

Online transactions have been characterized by steady growth in recent years. This trend has not left aside developments in organizations in Kosovo. People who buy online are faced with technological equipment that often does not perform the right way as the customer requests or expects. The intranet connects the compu...