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The article examines the role of marketing as a key factor in ensuring the competitiveness of enterprises in the modern market environment. Marketing is defined as the process of studying consumer needs and creating offers that satisfy these needs with the goal of maximizing profit. The impact of digital transformation...
The increasing interest in yoga, meditation, SPAs, and Ayurveda has opened new opportunities in the tourism industry. The service industry, including tourism, is developed more in some countries that invest in providing yoga, meditation, SPA, and Ayurveda services and solutions and prepare special marketing offers to a...
Rumah Komunitas's use of digital marketing has opened up opportunities for their growth in the digitalization era. Through a digital marketing strategy that focuses on the website and various social media platforms such as Facebook, TikTok, Youtube, Instagram, and Whatsapp, Rumah Komunitas has managed to expand their r...
Muhammad Hafiz Ainur Rofi · Didik Hariyanto Hariyanto
Rapid digital transformation has encouraged MSMEs to adopt effective marketing communication strategies to compete on e-commerce platforms. Tasgrosirsederhana, a women’s fashion MSME specializing in bags, has operated on Shopee since 2020 and is based in Pasuruan Regency, East Java. With more than 550,000 followers, th...
Marketing Communication Diigitalmedia and communicationssocial sciencesStrategy
Febrian, Wenny Desty · Sani, Indra · Sari, Ovi Hamidah · Abdullah, Muhamad Al Faruq
Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap keputusan pembelian produk UMKM di era 5.0. Era digital yang berkembang pesat memberikan peluang bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memanfaatkan teknologi pemasaran digital guna meningkatkan daya saing dan memperluas pasar....
Raden Khaeru Ahmadi · Siti Saadah · Eny Fitriyah · Evi Susmiati
Micro, Small, and Medium Enterprises (MSMEs) based on local products play a strategic role in regional economic development; however, they continue to face competitiveness challenges, particularly in rural areas. Increasing consumer awareness of environmental issues and the acceleration of digital transformation requir...
Filosa Gita Sukmono · Nastiti Dyah Lestari · Suria Hani A. Rahman · Murtada Busair Ahmad
This study analyzes digital transformation in advertising strategies. A search using the keywords “Digital Transformation” and “Advertising” in the Scopus database yielded 114 documents. Using the PRISMA method, the researchers applied inclusion criteria, selecting articles, conference papers, book chapters, conference...
The subject of thesis was digital marketing. The collaboration company was company X. The company’s industry is food industry. The task of the thesis was to create digital marketing plan for the collaboration company, which can be used in future marketing. The aim was to highlight the company’s current state of marketi...
Internetmarkkinointifi=Matkailu|sv=Turism|en=Tourism|economics and business
"It's got adverts… Always, always there": Change over time in the impact of junk food marketing on children and young people's dietary behaviours
Newberry Le Vay, Jessica · Critchlow, Nathan · Vohra, Jyotsna
Background: Marketing for food and drinks high in fat, salt and sugar (HFSS) are known to negatively influence dietary-related knowledge, attitudes and health outcomes such as overweight and obesity. It is crucial to address the alarming UK childhood obesity rates; a child with obesity is five times more likely to beco...
2. Zero hungerhealth sciencesmedical and health sciencesobesity
The increasing use of digital marketing platforms has changed how businesses interact with customers, particularly for Small and Medium-Sized Enterprises (SMEs). In developing countries like India, SMEs are increasingly adopting digital tools such as social media platforms, websites, and online communication channels t...
economics and businesssocial sciencesSmall BusinessSmall Business/trends
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