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Ridho Rafqi Ilhamalimy · Hapzi Ali · M. Ridho Mahaputra
The purpose of writing this Literature Review Paper is to determine the influence of Electronic Word Of Mouth and digital marketing variables on purchasing decisions. Using qualitative methods and Library Research. The research results show that green marketing influences purchasing decisions, digital marketing influen...
Modern marketing must integrate digital technology to enhance efficiency and effectiveness in communicating value to consumers. This research aims to uncover the impact of digital marketing strategies on the number of patients visiting dental clinics. Subsequently, it seeks to evaluate whether the implementation of dig...
In today’s fast-moving business environment, digital marketing has become a key tool for organizations to connect with their target audience and strengthen their brand identity. Taking global technology giant Huawei as a case study, this article provides an in-depth look at its multi-dimensional digital marketing strat...
Pembahasan ini meliputi manfaat, faktor pengaruh, strategi dan implementasi digital marketing dalam mengambangkan strategi bisnis di era transformasi digital. Digital marketing adalah serangkaian kegiatan pemasaran yang menggunakan media digital, seperti internet, perangkat seluler, dan platform online lainnya, untuk m...
Digital marketing has transformed how brands promote products and engage customers. This paper provides a comprehensive overview of digital marketing, analyzing key strategies, emerging technologies, advantages, challenges, and the regulatory environment. Social media marketing, content marketing, search engine optimiz...
Penelitian ini meneliti tentang pengaruh digital marketing terhadap brand awareness Air Ev Wulings Indonesia melalui instagram. Digital marketing dipilih karena menjadi ajang kegiatan masif dan efektif dengan menggunakan internet/media digital guna mendukung modern marketing untuk. Melalui digital marketing sasaran bis...
As one very important discipline, marketing is directly focused on fully understanding customers, their needs and wants, so that companies can create product, idea or service that will fulfill them. Therefore, in order to promote and sale the products and/or services companies use all marketing activities available to...
Digital marketing has become a cornerstone of modern business strategy, offering unprecedented opportunities to engage with customers and drive business growth. The rise of data analytics has further enhanced digital marketing efforts by enabling businesses to make data-driven decisions and optimize their marketing cam...
The opportunities offered by digital marketing are beneficial to all parties involved, both providers and users. Through various forms of digital marketing, shipping companies can grow their business and attract future employers and customers. Although the shipping industry is not always visible to customers, its servi...
The trends in the development of scientific research in digital marketing have been investigated through a chronological analysis of scholarly works. The rationale for dividing the existing studies into two groups has been substantiated. The first group comprises works that examine digital marketing within the context...
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