Buscador de Tesis y publicaciones académicas

The Significance of Digital Marketing and Its Impact on the Pharmaceutical Market: Review

North American Academic Research

The pharmaceutical industry is undergoing significant changes in digital marketing, utilizing tools like social media, email campaigns, and e-commerce to engage customers more effectively and reach wider audiences. This study examines how digital marketing influences people's decisions, which strategies are most effect...

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Gambetti Rossella Chiara

Pendampingan Pemanfaatan Digital Marketing Berbasis Media Sosial Untuk Mempertahankan Stabilitas Penjualan Pada UMKM

Fitrianingsih Fitrianingsih · Eka Mayastika Sinaga · Sarwoto Sarwoto · Benhart Nainggolan · y 2 más

Digital transformation has encouraged micro, small, and medium enterprises to adapt technology-based marketing strategies to maintain business competitiveness. This community service activity aims to improve the digital competence of MSMEs through mentoring the use of social media as a marketing tool to maintain sales...

AN EXAMINATION OF DIGITAL MARKETING IN THE OTC PHARMACEUTICAL SECTOR

Devansh Mishra · Tasneem Arpha · Saurabh Mishra*

The digital landscape has revolutionized the marketing of Over-the-Counter (OTC) pharmaceutical products, shifting focus towards online channels to engage a wider consumer base through cost-effective and innovative strategies. This abstract explores the pivotal role of digital marketing in the OTC drug market, examinin...

Impact of Digital Marketing, Electronic Word of Mouth and Price on Customer Purchasing Deciosions for Baby Squid Chili Sauce

Fahira Hesty wahyunda Septiya · Mas Oetarjo

This study aims to analyze the impact of digital marketing, electronic word of mouth and price on customer purchasing decisions on baby squid chili sauce. The method used in this research is a quantitative of a google form. This study involved 96 people who met the author’s criteria. Based on the results of the researc...

IMPACT OF DIGITAL MARKETING ON THE PERFORMANCE OF COMPANIES IN THE AGRICULTURAL SECTOR OF SERBIA

Branko Miodrag Mihailović · Katica Radosavljević · Vesna Popović · Anton Puškarić

This paper explores the impact of digital marketing on the business operations of companies in the agricultural sector of Serbia. Accordingly, the research objective is to determine critical success factors of digital marketing channels in companies within this sector. Given the stated research objective, the following...

Consumer Attitude Towards Digital Marketing Platforms

T. Praveen Kumar · C. Praveen · S. Ajay Kumar

Digital marketing has emerged as a transformative force in the modern business environment, reshaping the way organizations connect with consumers. Unlike traditional marketing methods, digital marketing leverages online platforms such as social media, search engines, email, and websites to reach targeted audiences in...

The Impact of Personal Selling and Digital Marketing on Purchase Decision of Insurance Policy at PT Qbe General Insurance Indonesia, Makassar Branch

Arifuddin, R. R. (Rani) · Kadir, A. R. (Abdul) · Kadir, N. (Nuraeni)

This study aims to analyze the influence of personal selling and digital marketing to purchase decision of insurance policy in PT. QBE General Insurance Indonesia, Makassar Branch. The data of this research from questionnaire result to 87 customer of PT. QBE, Makassar Branch. Regarding the purchase decision of the insu...

Meme Marketing: Leveraging Internet Culture's Influence for Digital Marketing towards customer retention

Autoría no especificada

Digital Marketing

Autoría no especificada