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The purpose of the work: In the previous article on this topic, we considered such areas of digital marketing in the library user services: a) search engine optimization (SEO); b) engagement marketing; c) advertising on social networks. In this article, we will analyze: a) thematic and behavioral advertising; b) retarg...
The Women’s Environmental Care Group (Kelompok Perempuan Peduli Lingkungan, KPPL) Sumber Jaya and Sejahtera have developed a variety of forest-based processed products, such as Jackfruit Dodol, Jackfruit Sticks, Jackfruit Floss, Avocado Jam Tarts, Torch Ginger Syrup, Fern Crackers, Fern Sticks, and Torch Ginger Cracker...
Rachmawati, M. A. (Maulidina) · Afifi, S. (Subhan)
The internet and the digitization of media have expanded the ability of mass media to reach the public. Radio is one type of mass media that has developed by utilizing digital technology in the internet era. The development of new technology has expanded radio's ability to reach audiences. The utilization of various in...
Local Radio, Listener Interestmedia and communicationsIndonesiasocial sciences
O livro "Do Sonho à Realidade: Marketing Digital para Empreendedores Modernos", de Thaina de Oliveira Marquez, apresenta um guia prático sobre estratégias de marketing digital com foco no setor imobiliário de luxo, mas aplicável a outros nichos. Baseando-se na experiência da autora como sócia e diretora de marketing da...
EmpreendedorismoEngajamentoMarketing Digitaleconomics and business
Dubai has become a competitive destination for businesses across real estate, healthcare, hospitality, retail, technology and professional services. As more customers use search engines and social media to evaluate products and services, businesses need a clear digital strategy to remain visible and attract potential c...
Rajaprabakaran Rajendran · Yavana Rani Subramanian · Geetha V · Muthukumar N
Abstract: Marketing tactics that are centred on information gathered from an analysis of openly accessible customer data are referred to as data-driven marketing. Through customer communications and interactions, these data can be collected across numerous platforms and touch points, which aid in the prediction of poss...
Sony Hartono · Riani Budiarsih · Roby Syaiful Ubed
Until 2022, most of the SMEs in Cibogo Village have not used digital marketing in marketing their products. This condition causes Cibogo MSME products to only rely on market share around Cibogo Village. This is ironic considering that Cibogo Village is located near large urban-scale housing estates, namely BSD, Gading...
economics and businesssocial sciences11. Sustainability
Susgein Julissa Miranda Cansing · Josel Adonis Badillo Muñoz · Lady Lisbeth Bone Morrillo · Jenrry Fredy Chavez-Arizala
Introduction: Tourism is the grouping of activities carried out by individuals during their travels and is recognized as one of the economic engines with the greatest potential in the world. Digital marketing has emerged driven by new technologies, the evolution of social media, globalization, increased consumer educat...
Abstracts Digital marketing is currently the most popular type of marketing. Using technology to support marketing efforts improves customer understanding by meeting their demands. This is known as digital marketing. In Addis Ababa and throughout Ethiopia, digital marketing is still in its infancy. The goal of this ess...
This study investigates the influence of digital marketing on consumer preferences for branded textile products in Kerala, leveraging data from 385 respondents. The research focuses on four key areas: marketing channel effectiveness, the role of brand awareness, the impact of digital marketing spends, and the mediating...
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