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Vitalii Nitsenko · Nataliia Gerasymchuk · Yuliia Mazur · Valentyna Dengub · y 1 más
The purpose of this paper is to comprehensively investigate transformational processes in marketing activities of Ukrainian enterprises under digitalization influence, to identify key directions for applying digital marketing tools and systematize main opportunities and obstacles on the path to implementing modern digi...
The juxtaposition of digital marketing and electronic business reveals their interconnectedness within the modern business landscape. While each concept has its own distinct approach and focus, they often complement and reinforce one another in achieving business objectives. Digital marketing involves strategies and ta...
9. Industry and infrastructureeconomics and businesssocial sciences
In the current business landscape, the role of digital marketing in driving sales and shaping marketing strategies has become increasingly essential, especially for Micro, Small, and Medium-sized Enterprises (MSMEs). This study aims to determine the effects of digital marketing on sales, marketing strategies, and the c...
economics and businesssocial sciences8. Economic growth
The business model, application technology, and service scene of digital financial marketing business management of commercial banks should be transformed into digital form, and a digital and mobile digital financial marketing product service model should be formed to improve the marketing management effect. This shoul...
economics and businesssocial sciences8. Economic growth[SHS] Humanities and Social Sciences
This study aims to explore the usage of the digital marketing to acquire and maintain business relationships, or more specifically, digital marketing in B2B start-ups within the Swedish market. Digital marketing is essential for businesses nowadays and has become a significant factor for business companies for improvin...
330Acquiring Customerseconomics and businesssocial sciences
Rashmi Manhas · Mohammed Mansoor Ahmed Pillai · S. Agila · Aurolipy Das · y 2 más
The emergence of digital marketing technologies has allowed businesses to affordably and proficiently sell their goods and cultivate customers. Considering the interconnectivity of digital generation is crucial for developing effective digital marketing approaches since social media and email marketing are particularly...
Didik Suryadi · Dewi Nawang Suprihatin · Rehino Yanu Seto · Muhammad Fariz Yoga Pranata · y 5 más
Background: Ron Sejahtera Women Farmers Group (KWT) is an activity in the smallest sphere of society that has fresh and processed agricultural products. These products are difficult to market using traditional methods, so the potential for using digital marketing is wide open. The adoption of digital marketing is impor...
The importance of digital marketing for online businesses relies on its ability to reach targeted audience cost-effectively in a measurable way. Because digital marketing works in real-time and shows the success of each digital tactic that businesses has been used. This research based Thesis aim to explore the concept...
economics and businesssocial sciencesBUSINESS MANAGEMENT AND ENTREPRENEURSHIP
null Siti Ning Farida · null Rohma Kusuma Zulianti
Digitalization has changed the way businesses operate in various sectors, including in marketing. MSMEs (Micro, Small and Medium Enterprises) often face challenges in adopting digital technology, especially in terms of marketing. Therefore, this study aims to investigate digital marketing assistance approaches that can...
Dr. S. Usha · Dr. V. Rohini · Dr. R. Surianarayanan · Mr. P. Anbarasan
Digital Marketing is a comprehensive guide that explores the strategies, tools, and technologies shaping today’s digital business landscape. Designed for students, professionals, entrepreneurs, and marketing enthusiasts, this book provides an in-depth understanding of how brands can effectively engage consumers in a fa...
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