Buscador de Tesis y publicaciones académicas

Publication 2025 Acceso abierto

Preface - Redefining the Future of Digital Marketing With Virtual Influencers

Correia, Ricardo · Venciute, Dominyka

The digital marketing landscape is undergoing a seismic transformation, and at the forefront of this evolution are Virtual Influencers (VIs). As editors of Redefining the Future of Digital Marketing With Virtual Influencers, we are excited to present this volume, which explores a dynamic and increasingly influential fa...

• IGI Global Scientific Publishing
• Portugal
• English

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Artículo 2024 Revisado por pares 1 cita

Transformation of Marketing Strategies in the Digital Age: the Impact of Digital Technologies on Consumer Behavior

Olena Moroz · Viktoria Korobchenko · Maksym Tonkoshkur

The article examines the impact of digitalization and digital technologies on the transformation of companies' marketing strategies. It considers the issue of changes in consumer behavior under the influence of digitalization, which necessitates the adaptation of marketing approaches to the new realities of the digital...

economics and business social sciences

• Central Ukrainian National Technical Universi...
• DOI: 10.32515/2663-1636.2024.11(44).47-55

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Other 2014

A B2C Digital Media Marketing Communications Plan for a Mobile Application Commercial Launch

Collin, Markus

The thesis focuses on a B2C Digital Marketing Communications plan on a mobile gamification application. The marketing communications plan takes a clear step away from the traditional views on marketing planning and PR, above all because of the evolvement of social media and the massive cultural shift that has deeply af...

Global Customer Relationship Management and Communication media and communications social sciences Degree Programme in International Business

• HAAGA-HELIA ammattikorkeakoulu
• Finland
• English

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Artículo 2024 Acceso abierto Revisado por pares 3 citas

Transformation of Traditional Marketing to E-Marketing: A Theoretical Review of Digital Technology Utilization Impact Against Business Marketing Competitiveness

Dea Kriseta Paramastri

This research is a literature review aimed at describing the impact of the transformation from traditional marketing to E-Marketing, focusing on the use of digital technology on business marketing competitiveness. Through the literature review method, this research collected and analyzed various literature sources from...

economics and business social sciences

• LPPM Universitas Syiah Kuala
• DOI: 10.24815/jr.v7i2.38394

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Tesis de maestría 2025 Acceso abierto

O Impacto da Evolução do Marketing Digital: Estudo Aplicado à Voltface

Silva, Juliana Gonçalves dos Santos Alves da

O marketing tem passado por uma constante evolução ao longo dos anos, influenciando tanto as interações pessoais como as estratégias empresariais. Neste contexto, o marketing digital destaca-se como um fator essencial para o sucesso das organizações, possibilitando a criação de estratégias de comunicação eficazes, que...

Voltface Marketing Tradicional Marketing Digital economics and business

• Portugal
• Portuguese

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Artículo 2026 Acceso abierto Revisado por pares

Integration of Local Wisdom and Marketing Mix in Enhancing the Strategy of Digital Tourism Promotion in Banyuwangi

Fajar Isnaeni · Abdul Rouf

This study aims to analyze the influence of local wisdom and the marketing mix on tourism promotion strategies, with digital marketing as a mediating variable. This quantitative research employs a descriptive study approach. The sampling was conducted using quota incidental sampling from 13 cultural and natural tourism...

• Universitas 17 Agustus 1945 Surabaya
• DOI: 10.30996/die.v17i01.133701

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Artículo 2026 Revisado por pares

Gamification in Banking Marketing: A Bibliometric Analysis of Research Trends and Patterns

null Preethi J, V Sathyamoorthi

Digital technologies are increasingly changing the banking industry, especially with regard to the design and implementation of marketing strategies by financial institutions. Among the various digital technologies, gamification has been identified as a promising method for improving customer engagement, experience, an...

economics and business social sciences

• STR Publication
• DOI: 10.69889/h84vpv10

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Artículo 2026 Revisado por pares

<p>The Role of Digital Marketing in Strengthening Rural Enterprises: A Comparative Analysis of the Western Balkans&nbsp;</p>

Milena Cvjetković · Bojana Ostojić

Aim: This paper explores the impact of digital marketing on the business performance and market integration of rural households and enterprises in the Western Balkan countries, with focus on the application of digital tools and strategies to increase market participation and visibility of rural products and services. M...

• Elsevier BV
• DOI: 10.2139/ssrn.7168079

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Artículo 2026 Acceso abierto

ROLE OF DIGITAL MARKETING IN THE DEVELOPMENT AND SUCCESS OF WOMEN ENTREPRENEURSHIP

Indhuja M, Dr. Ramesh Kanna M

Digital marketing has really changed the way businesses work by making it possible for them to grow andbe seen. This study is about how digital marketing helps women who start their businesses. It looks at howthe internet and online advertising help these women reach customers make more money and build a brand.We talke...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.21063179

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Publication 2019

Estratégia de Marketing Digital na Promoção do Produto Turístico - Jogos Tradicionais da Empresa Lovejump

Calhariz, Nuno Miguel da Conceição

O Marketing Digital é uma ferramenta essencial para que as empresas sejam encontradas online pelos consumidores. O principal objetivo deste trabalho de projeto é de elaborar uma Estratégia de Marketing Digital para promover o produto e os serviços com Jogos Tradicionais nos canais online, nomeadamente no site e através...

Marketing Estratégia de Marketing Digital SEO Marketing de Serviços

• Portugal
• Portuguese

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