Buscador de Tesis y publicaciones académicas

EVALUATING THE ECONOMIC EFFICIENCY OF ELECTRONIC BOOKING AND DIGITAL MARKETING PLATFORMS IN REGIONAL TOURISM (A CASE STUDY OF BUKHARA REGION)

Ashurova Maftuna

Using Bukhara region as a case, the paper considers the assessment of the economic efficiency of e-booking and digital marketing platforms in regional tourism. A three-stage assessment methodology based on indicators of digital conversion, occupancy, marketing profitability and online rating is proposed.

Strategic Management and a New Generation of Industries

Javaherihaghighi, Sara · Tabatabaei Mohammadi, Amirhossein

ChaptersChapter 1: AI-Powered Digital Marketing and Hyper-Personalization (Sara Javaherihaghighi)IntroductionContextualize the evolution of digital marketing in the era of artificial intelligence (AI) and machine learning (ML).Define AI-powered digital marketing and hyper-personalization, emphasizing dynamic, data-driv...

Instagram as a Digital Marketing tool for fashion brands

Maksimova, Alena · Savolainen, Anna

In current technologically and digitally advanced world, every person has at least one social media account. Companies are following this customer need, so they promote and sell more online. The authors of this thesis chose Instagram because it is known, as one of the key social media platforms for fashion brands. Ther...

"How Smart Businesses Win Online in 2026: A Practical Guide to Choosing the Right Marketing Partner"

Sanbrains Seo

"In today\u2019s competitive digital landscape, businesses can\u2019t rely on guesswork to grow online. Whether you\u2019re a startup or an established company, having a strong digital presence is essential. But success doesn\u2019t come from just being online\u2014it comes from making the right strategic moves with th...

The Impact of Artificial Intelligence-Driven Digital Marketing on Employer Branding and Talent Attraction: A Study of Indian Organizations

Kethan K · GH Yadav

Artificial Intelligence (AI) is transforming digital marketing and human resource management by enabling organizations to strengthen employer branding and attract skilled talent through digital platforms. This study explores how AI-driven digital marketing influences employer branding and talent attraction in Indian or...

Personalization in Digital Marketing: Implementation Strategies and the Corresponding Ethical Issues

van Gogh, Roseline · Walrave, Michel · Poels, Karolien

Introduction

Robert Cluley

This chapter introduces the concept of marketing science fiction. It reviews the history of marketing and the emergence of marketing science and creative marketing. The chapter suggests that while digital technologies support marketing science research, in practice they are combined with artistic practices from the cre...

Estrategias de marketing digital para empresas del sector agroindustrial

Ricardo Cordero, Berlys de Jesús · Martelo Negrete, Luis Miguel

El sector Agroindustrial Colombiano está estructurado en su mayoría por Mipymes que actualmente están logrando mantenerse en el mercado, después de los estragos que género la pandemia de Covid 19. Estas empresas están teniendo en cuenta el Marketing Digital como herramienta de posicionamiento y crecimiento empresarial....

Digital Marketing Mix Strategies in the Tourism Industry in Zimbabwe: A Masvingo Tourism Destination Perspective

Phanos Matura

Digitalization is considered as the veritable vehicle of transformation for the tourism industry marketing in this age of the internet economy. It influences all business marketing processes before, during and after a tourism trip in a profoundly revolutionary way. Information distribution is quicker, better, and cheap...

Digital Marketing in Industrial Revolution 4.0

Eddy Soeryanto Soegoto · Naufal Raihan

The purpose of this research is to build the brand awareness around millennial people. This research used descriptive method to see the role of digital marketing and the brand awareness in fashion industry. In this era, digital of marketing is a strategy to increase consumer awareness for fashion brand, especially a bo...