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Abdelrahman A. A. ABDELGHANI · Bassam Samir AL-ROMEEDY · Mahmoud El-Sayed EMAM · Hamada HUSSEIN · y 2 más
Digital transformation has fundamentally reshaped marketing paradigms for small and medium enterprises (SMEs), particularly within Egypt's dynamic tourism sector. This study investigates the synergistic relationships between digital marketing, agile marketing, and agile branding as catalysts for sustainable marketing p...
This study investigates the role of digital marketing strategies in enhancing the competitiveness of agricultural products in the digital economy era. With the rapid advancement of technology and the growing importance of e-commerce, traditional agricultural marketing approaches are increasingly being replaced by digit...
This study delves into the complex interactions between entrepreneurial marketing, product quality, and digital marketing within Indonesia's dynamic digital marketplace, aiming to decipher their combined impact on purchase decisions. Employing a quantitative causal approach alongside Structural Equation Modeling (SEM)...
economics and businesssocial sciences12. Responsible consumption
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. There are several benefits of digital marketing such as – helps to reach a wider audience, it is cost effective, it can outdo the competition and it is measurable. A well-articulated digital marketing campaign involves...
Methods. In recent years, marketing has reached a point of evolution where adapting to digital trends is essential. In many situations, the platforms used for online promotion include algorithms to identify the best combinations. Specific research methods were used: analysis and synthesis - when identifying new trends...
Digital transformation has critically altered how organisations create value, engage with customers, and compete in dynamic markets. Despite widespread adoption of digital technologies, many organisations continue to treat digital tools as tactical marketing tools rather than integrating them into strategic marketing p...
In this digital era, marketers are confronted with new problems and possibilities. The use of online media by advertisers to push goods or services into the market is referred to as digital marketing. Digital marketing's primary goal is to attract consumers and enable them to engage with the business through digital me...
El presente documento se enfoca en el tema componentes del marketing digital con el objetivo Investigar los componentes del marketing digital para el desarrollo de las empresas. Para que un negocio tenga éxito, es importante tener una fuerte huella digital en internet. Si una empresa va a definir su plan de marketing d...
economics and businesssocial sciences658.4032 Marketing en Internet380.1 Mercadotecnia
Digital marketing is about recognizing products Is an electronic communication method used by marketers and services toward the market. Digital marketing is broad-based and involves business strategies that promote emerging technology that raises costs and promotes industry internationally in a highly competitive envir...
null Andi Maghfirah Juniar · null Masriani · null Al Muzakkir · null Hikmah Umar
The development of digital technology has brought major changes in the business world, especially in marketing activities. Digital marketing is a marketing strategy that uses digital technology and online platforms to promote products or services to consumers. This study was conducted to examine the various influences...
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