Buscador de Tesis y publicaciones académicas

Promoting Sales Growth through Digital Marketing Initiatives: Case Studies and Best Practices

Moammad Darpana Saikia

Over the last fifteen years, digital media platforms have revolutionized marketing by providing new ways to reach, inform, interact, sell to, and serve customers. According to research, people now spend more than six hours every day online, across several devices. In the context of rising digital engagement, brands nee...

Plan de Inbound Marketing para Yves Rocher

Tortajada Trullenque, Sandra

Desarrollo de una campaña de Inbound Marketing para la marca de cosméticos naturales Yves Rocher basada en dos pilares: marketing de contenidos y social media marketing. Para realizar este proyecto se ha analizado el contexto actual de los cosméticos naturales, la competencia de la marca, la marca Yves Rocher y, finalm...

How Investment Banks Use Marketing Strategies to Attract Funding for Startups

Shivam Ubale · Sahaj deep kaur · Malik Mohd Ahmad · Ulfat Andrabi

Abstract: Investment banks are facing increasing competition in attracting high-potential startups for funding, mergers, acquisitions, and public offerings. To stay competitive, they are increasingly adopting modern marketing strategies such as digital marketing, content marketing, social media engagement, networking e...

Otras estrategias de marketing digital de las micro y pequeñas empresas publicitarias de Bogotá

Autoría no especificada

Apresentações Trabalhos Extensão - 2025/1 - Marketing Digital

RCM, Luiz

Contém os slides das apresentações dos Trabalhos de Extensão - 2025/1 - da disciplina de Marketing Digital

Utilisation of Digital Media for Marketing Communications by Businessmen in Owerri Metropolis

Nkwam-Uwaoma, Adeline · Asemah, Ezekiel S.

This study was carried out to determine the extent to which business men in Owerri use digital media for marketing communication. Survey research design was adopted, while questionnaire was used as the instrument of data collection. The population comprised the 350 registered businessmen in Owerri metropolis, Imo State...

El impacto del marketing digital en el mercado y comercio de las organizaciones en Colombia

Gutierre Gaviria, Daniela

1. Introducccion……………………………………………………………………….3 2. Objetivo General…………………………………………………………………..4 3. Objetivos Especificos……………………………………………………………..4 4. Justificacion………………………………………………………………………..5 5. Importancia del Marketing Digital………………………………………………..6 5.1 RESULTADOS DE IMPLEMENTAR EL MAERKETING DIGITAL….........6,7 5.2 H...

Multi-Platform Digital Marketing Strategy and Performance Metrics of Micro Creative Enterprises

null Evi Suwarni · null Wening Patmi Rahayu · null Agus Hermawan

The advancement of digital technology has created significant opportunities for micro enterprises to expand their market reach through various digital platforms. This study aims to analyze the digital marketing strategy and marketing performance measurement of Fairy Charm, a micro-scale beaded accessories business base...

OPTIMALISASI DATA PELAKU UMKM DESA KARANGANYAR MENUJU DIGITALISASI DAN BRANDING

Aditya Ariguslidinata · null Ulliyariska · Shelly Nurhasanatur · Illia Seldon Magfiroh*

Ketatnya persaingan bisnis di masa ini, membuat seluruh pebisnis terus melakukan inovasi dan kreatifitas tidak terkecuali pelaku UMKM. Usaha Mikro Kecil dan Menengah adalah usaha atau bisnis yang dilakukan oleh individu, kelompok, badan usaha kecil maupun rumah tangga. Pemanfaatan teknologi dalam operasional usaha UMKM...

Social Media as Digital Marketing Tool in MSMEs: A Systematic Literature Review

Aninda Agustina · Rita Ambarwati Sukmono

The pandemic has caused difficulties for micro, small, and medium enterprises (MSMEs) in managing their finances, as all activities have been temporarily halted for health recovery. As a result, MSMEs have experienced losses in sales. One of the ways to ensure continuous sales and attract more buyers is by utilizing di...