Buscador de Tesis y publicaciones académicas

MAPPING THE INTELLECTUAL AND CONCEPTUAL STRUCTURE OF DIGITAL MARKETING RESEARCH IN GLOBAL OUTREACH”: A BIBLIOMETRIC REVIEW

Neelima Chaudhary · J.K. Tandon

Digital marketing involves promoting products or services through digital technologies, primarily on the Internet, but also encompasses mobile phones, display advertising, and other digital channels. The evolution of digital marketing since the 1990s and 2000s has transformed how brands and businesses utilize technolog...

Analyzing the Effectiveness of Digital Marketing Tools for Marketing Luxury Apartments

null A.G.R. Sanduapama · Lakshi Karunarathne

The study aims to analyze the effectiveness of digital marketing tools focusing on social media and website marketing, in promoting luxury apartments. The study collected data from real estate developers and marketers involved in the sale of luxury apartments, and the sample size was 95 respondents. A structured questi...

Password alimentos #39 – Marketing digital 

Hernández Amaya, Luz Helena

Se presenta que es el marketing digital, pros y contra del comercio en linea, factores que hacen del marketing digital una buena opción, como contribuye este tipo de marketing al desarrollo económico de una región y consejos valiosos a la hora de adentrase en este tipo de marketing.

Internal Marketing Supported by Digital Marketing

José Duarte Santos · Bruno Sousa · Paulo Botelho Pires

APPLICATION OF E-DIGITAL MARKETING AT UKRAINIAN ENTERPRISES: PROBLEMS AND PROSPECTS

Oleksandr Posunjko

The article explores the theoretical foundations, current state, challenges, and future prospects of applying e-digital marketing at Ukrainian enterprises under conditions of rapid digital transformation, economic turbulence, and prolonged military conflict. The relevance of the study is determined by the growing role...

A Comparative Analysis on Digital Marketing and Traditional Marketing: Consumer Perspective

Raksha Prabhu K

Throughout centuries marketing has always been consumer centric. The main reason behind marketing is to make goods and services available to the consumers as per their needs, wants and to identify the right channel of advertisement which becomes very crucial in marketing campaign. Marketing is the way to increase buyin...

Use of digital marketing tools in library activities

Zhanna Samokhina

The purpose of the article is to study the essence and tools of digital marketing in the system of integrated marketing communications, to determine the differences between digital marketing and Internet marketing, to substantiate the theoretical and practical provisions of the use of digital marketing in library activ...

Modelling of digital marketing tools management process

Mykhailo Ahutin

The article considers topical tasks of modeling the processes of management, selection and optimization of the use of digital marketing tools. The main characteristics of digital marketing tools and features of their use are highlighted. The classification of digital marketing tools is given: marketing in mobile networ...

Sosialisasi Digital Marketing Terhadap Usaha Mikro Kecil dan Menengah di Dusun Kradenan

Azka Raisa Subagio

Introduction: The rapid development of information technology has transformed marketing strategies from conventional to digital approaches. Digital marketing enables businesses, including Micro, Small, and Medium Enterprises (MSMEs), to reach broader markets, increase competitiveness, and enhance customer engagement. H...

Penerapan Digital Marketing Sebagai Strategi Pemasaran Produk Batik Menco Badan Usaha Milik Desa (BUMDes) Bhakti Mulur Sumbergondang

Abdul Rohim · Joko Muji Subagyo · Rangga Adi Kurniawan

Abstrak
 
 Trend pemasaran beralih dari konvensional offline menjadi digital online. Konsep digital marketing bagi para pelaku usaha yaitu dapat memasarkan produknya dari mana saja dan kapan saja melalui internet. Kondisi BUMDes Bhakti mulur bisa dikatakan sehat, tetapi untuk masalah pemasaran produk batik me...