Buscador de Tesis y publicaciones académicas

Marketing no Setor Privado da Saúde: Estágio no Hospital da Casa de Saúde São Mateus

Santos, Raquel Patrícia Ribeiro

The porpuse of this to present a study on the practice of digital marketing in the privatehelthcare sector, specifically focusing on the São Mateus Hospital Casa de Saúde. The predominance of using communication and digital marketing actions is increasingly noticeable, thus increasing the visibility of private healthca...

Improving Digital Literacy & Digital Marketing Skills of MSMEs in Bonto Manurung Village

Abdillah SAS · Supriadi Syam · Andi Riska Andreani Syafaruddin · Safitri Nuraulia Gunawang · y 1 más

This community service program aims to enhance digital literacy and digital marketing skills among small business groups in Bonto Manurung village, Maros Regency. The lack of knowledge and skills in utilizing digital technology is one of the main obstacles to improving the competitiveness and market reach of these busi...

The Role of Digital Marketing in Building Brand Awareness in the Modern Era

Constantinos Mammassis

In the rapidly evolving digital landscape, brand awareness has become a crucial factor for business success. Digital marketing encompassing online tools and platforms like social media, content marketing, SEO and influencer collaborations that give brands new ways to reach and engage consumers. This paper examines how...

Peran Inovasi Produk, Orientasi Pasar, dan Pemasaran Digital terhadap Kinerja UMKM di Kota Bandung pada Era Ekonomi Digital

Frans Sudirjo

This study examines the impact of product innovation, market orientation, and digital marketing on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Bandung City within the context of the digital economy. A quantitative approach was used, with data collected from 135 MSMEs via a structured survey. Mult...

Estrategias de marketing digital 360º: desde el rendimiento hasta la experiencia del usuario

Giovanni David Alejandro Salazar · Tannia Elizabeth Huertas López · Tamara Johanna Ugarte Almeida · Digna Aidee Yávar Rodriguez

El marketing digital ha transformado la manera en que las organizaciones se relacionan con sus clientes en el entorno digital contemporáneo. El objetivo de este estudio fue analizar las estrategias de marketing digital 360º, desde su rendimiento hasta la experiencia del usuario. La investigación adoptó un enfoque cuali...

ОБЗОР СОВРЕМЕННЫХ ТЕНДЕНЦИЙ DIGITAL-МАРКЕТИНГА

Autoría no especificada

В статье рассматриваются ключевые направления развития Digital-маркетинга, включая контент-маркетинг, SEO, таргетированную рекламу, использование больших данных и искусственного интеллекта в персонализированных маркетинговых стратегиях. Анализируются современные тенденции, такие как интеграция Digital-маркетинга с офла...

Le marketing territorial digital à l'ère du tourisme digital : Une analyse bibliométrique avec «VOSviewer »

CHERGUI, Jamila · KHATTABI, Mohamed Aissam

Le marketing territorial digital, incluant le tourisme digital, connaît une croissance rapide, mais la littérature reste fragmentée et peu synthétisée. Cette situation rend nécessaire une analyse bibliométrique pour identifier les tendances, les collaborations et les thématiques dominantes. Cette étude mobilise 835 pub...

Digital marketing

Sak Onkvisit · Michael A. Merz · John J. Shaw

Managing the New Marketing Normal

Autoría no especificada

Empowering Women and Minority Direct Sellers Through Integrated Digital Marketing Strategies: An Intersectionality Perspective

Te-Lin (Doreen) Chung · Kyuree Kim · Angie Lee · Jessica Hurst · y 4 más

Direct selling is a highly viable path to business ownership and provides career opportunities for those who may have more difficulties finding employment due to their gender, ethnicity, and other identities (e.g., immigration status). This study examined how digital marketing empowers under-represented direct sellers...