Buscador de Tesis y publicaciones académicas

ROI en medios sociales: campañas de marketing en bibliotecas

González Fernández-Villavicencio, Nieves

Organizations should include social media marketing as a part of a digital marketing plan. Traditionally the benefits obtained fromsocial media marketing have been associated with not economical ROI, i.e., social ROI (return on influence, return on relationships, return on collaboration, reputation, branding, etc.). Th...

The Role of Digital Marketing in Promoting the Internationalization of SMEs in the Digital Economy Era: A Case Study of Cassava Chip Businesses in Trenggalek

Lestari, Novi Puji · Sudarmiatin, Sudarmiatin · Pratikto, Heri

Aims: This study aims to analyze the role of digital marketing in encouraging the internationalization of small and medium enterprises (SMEs) in the digital economy era, with a focus on cassava chips businesses in Trenggalek Regency, Indonesia. The study also seeks to identify the opportunities and challenges faced by...

UTILIZING DIGITAL MARKETING IN SELLING TOUR PACKAGES: A SYSTEMATIC REVIEW OF LITERATURE

Dhia Fadhila Hendra

The advancement of digital technology has transformed how consumers search for information and purchase tourism products. Digital marketing has become a vital strategy for tourism businesses to expand their market reach and effectively engage with consumers. This study aims to analyze the utilization of digital marketi...

Analisis Strategi Digital Marketing dalam Membangun Brand Awareness Dixie Art Space

null Aulia Nur Hasna · null Hadiyanto Hadiyanto

The development of digital technology has encouraged businesses to adopt digital marketing strategies to increase competitiveness and expand market reach, including building brand awareness. This study aims to analyze the digital marketing strategy implemented by Dixie Art Space in building brand awareness through soci...

Metaverse and Brand Preference: An Empirical Study on Gucci’s Digital Marketing Strategy

Ketianyi Yao

The rise of the metaverse has provided luxury brands with a brand-new immersive digital marketing approach. However, there are still relatively few empirical studies on the impact of metaverse marketing on consumers' brand preferences for luxury brands, especially a lack of case studies taking Gucci as an example. This...

Pengembangan Pasar Digital pada UMKM Desa Batu Kumbang

Lilik Widyawati · null Melati Rosanensi · null Hasbullah · null Tomi Tri Sujaka · y 1 más

This time the community service for Bumigora University lecturers was carried out in Batu Kumbung village, Lingsar sub-district, West Lombok Regency, in Batu Kumbung village there are several MSMEs engaged in the culinary field such as Clarias Food, Mangosteen Coffee, Ant Sugar, Dodol, Klepon and Fresh Fruit businesses...

Strategi Pemasaran dalam Penerapan Digital Marketing pada Kewirausahaan UMKM Kuliner: Studi Kasus pada “Bakso dan Mie Ayam Mami Inung” di Rajabasa, Bandar Lampung

Syahril Daud · Cindy Maxentia · Clarissa Chandra Paolo · Ferdinand Tanuhardja

Technological advances have brought significant changes in the business world, especially through digital marketing which provides great opportunities for UMKM to increase revenue and competitiveness. This research aims to analyze the digital marketing strategies implemented by UMKM “Bakso and Mie Ayam Mami Inung” in B...

Digital Marketing

Scott McCabe · Carol Zhang

Digital Marketing

Zanete Garanti

DIGITAL MARKETING STRATEGIES TO INCREASE BRAND AWARENESS

Hil da · Girang Permata Gusti · Yu lia

This research aims to understand the influence of digital marketing on consumer behavior and increase brand awareness in the context of modern business. The research method used is a quantitative descriptive analysis using secondary data from the 2021 E-Commerce Survey conducted by the Indonesia Central Statistics Agen...