Buscador de Tesis y publicaciones académicas

Retail Digital Marketing Strategy and Its Impact on Consumer Purchasing Behaviour: Learning from the Literature

Sibbir Ahmed · Husam Alharahsheh

Digital marketing shapes consumer behaviours in today’s competitive retail landscape. This review paper draws on the literature to explore the theoretical foundations of digital marketing strategies, with a focus on their application to consumer decision-making within Solomon’s consumer behaviour model. Key elements su...

How Digital Marketing Affiliates the Digital Stores: A Deep Dive into Shopify, Amazon, Walmart, and Other E-Commerce Giants

null Rezwanul Islam Rezvi · null Kazi Obaidur Rahman · null Md Asif Hasan · null Farhan Nasrullah · y 3 más

Today’s business world is heading towards digital platforms aiming to reach more customers by performing sentiment analysis and recommending related products considering customers’ choice and preferences to enhance sales revenue and maximize profitability. Digital marketing plays a crucial role in this transformation b...

Pendampingan Pencatatan Keuangan dan Digital Marketing pada UMKM Unin Kitchen Sebagai Bentuk Pengabdian Kepada Masyarakat

Dewi Astuti · Meisya Wahyuni Adelana · Tuti Alawiyah · Deni Saeful Rizal · y 1 más

This study analyzes operational efficiency, financial record-keeping, and digital marketing strategies in bakery SMEs, focusing on Unin Kitchen. It examines internal business practices such as production management, digital promotion, and financial recording systems that support decision- making. The findings provide i...

New Digital Media Marketing and Micro Business

Cindy Millman · Hatem El-Gohary

This paper considers innovative marketing within the context of a micro firm, exploring how such firm’s marketing practices can take advantage of digital media. Factors that influence a micro firm’s innovative activities are examined and the development and implementation of digital media in the firm’s marketing practi...

Chapter 7: Predictive Analytics for Targeted Marketing

Autoría no especificada

Role of Influencer Marketing in Brand Promotion: A Study on Hyundai Motor Company

Deva Mundlik · Darshana kadam · Dr Karuna Gole

Influencer marketing has become an important digital marketing strategy in today’s competitive market. Companies use social media influencers to increase brand awareness, customer engagement, and product promotion. This study focuses on understanding the role of influencer marketing in promoting Hyundai Motor Company....

Building Brand Loyalty in a Digital Age: Strategies and Challenges for Modern Marketers of Small – Medium Enterprises (SME)

Grishma Jung Karki

The study examines how small and medium enterprises (SMEs) in Nepal, particularly within the Kathmandu Valley, cultivate customer loyalty in today’s digital environment. Utilizing a mixed-methods approach and responses from 202 participants, the research investigates the influence of social media engagement, personaliz...

IMPLEMENTATION OF INFORMATION TECHNOLOGIES IN THE EXECUTION OF MARKETING PROJECTS

Svitlana Vasyltsova · Maksim Hasiuk

The article examines the implementation of information technologies in the execution of marketing projects and their impact on the effectiveness of marketing activities of enterprises. In the context of the modern economy, characterized by high dynamism, digitalization of business processes, and increased competition,...

Pemberdayaan Masyarakat melalui Pelatihan Digital Marketing pada UMKM Produk Pertanian di Desa Bodag, Madiun, Jawa Timur

Prakoso Adi · Rizka Mulyani · Ardhiana Noor Hanifah Putri · Cindy Intan Saputri · y 4 más

<p><strong><em>Community Empowerment through Digital Marketing Training in Agricultural Product SMEs in Bodag Village, Madiun, East Java. </em></strong><em><em>Micro, Small and Medium Enterprises (MSMEs) are often faced with problems related to the limited range of product marketing because they only use conventional m...

Voice Marketing

Alice Zoghaib