Buscador de Tesis y publicaciones académicas

The Role of Digital Footprints in Shaping Personalized Marketing Strategies

null Neelam Raut

This research paper examines the role of digital footprints in shaping personalized marketing strategies, focusing on the perceptions of digital marketing professionals regarding the effectiveness of tracking consumer data while considering privacy implications. A structured questionnaire was administered to a sample o...

ANALISIS PENGARUH APLIKASI DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN DALAM MENINGKATKAN MINAT BELI KONSUMEN

Mia Dana Sukmawati · Gusti Ngurah Joko Adi Negara

ABSTRAKPerubahan teknologi yang sangat cepat terutama pada era industri 4.0 saat ini, peran digital marketing sebagai media pemasaran mempunyai pengaruh yang sangat besar terutama pada pelaku bisnis dalam meningkatkan promosi serta memberikan kesempatan untuk perusahaan menerapkan konsep pemasaran digital. Digital mark...

Digital Marketing as a Tool of Mass Communication for health and wellness Entrepreneurs of South Odisha

Goel, Rahul · Veluri, KK · Mishra, Sarbesh

Modern age makes use of Digital Marketing techniques for mass communication in most of the cases. Not just has it reduced the marketing cost by its effectiveness, but it has also enabled the business owners to reach the customers in a better way. It also aids in analysing and reviewing data on customers behaviours so t...

Strategi Pemasaran Digital dan Entrepreneurial Agility sebagai Upaya Meningkatkan Keunggulan Bersaing Pedagang Pasar Sampangan

Mokhamad Arwani

The development of digital technology has encouraged traditional market traders to adapt in order to maintain their business competitiveness. One of the traditional markets facing this challenge is Sampangan Market in Semarang, where most traders still rely on conventional marketing methods and have not optimally utili...

Sosialisasi Digital Marketing Pada Usaha Mikro Kecil Dan Menengah (Streetsteamgroup)

Tri Febrina · Ida Anggriani · Suwarni Suwarni · Ahmad Soleh · y 1 más

Digital marketing has become an important tool in supporting the growth of Micro, Small and Medium Enterprises (MSMEs) in the digital era. This research aims to examine the effectiveness of digital marketing socialization in MSMEs, particularly in the streetstemgroup sector. Streetstemgroups, which refer to groups of M...

STUDY ON MILLENNIAL PERCEPTION ON MARKETING INNOVATION

Rai, Veena · Pooja Shetty, A. · Kavyashree

This paper deals with the study on the impact of Digital Marketing towards Millennial people who born age between1981 to 1999. The objective of the study is to analyse how Millennial Use Digital Media, how much and the reason for using digital media. The paper gives about the role of youths in the Digital Industry. It...

Digital marketing ecosystem as an element of enterprise strategy

Vladyslav Avdiienko · Olena Chernysheva

Abstract The article is devoted to the formation of the digital marketing ecosystem and determining the influence of its components in the hierarchy of the enterprise strategy. The significant role of digital marketing in the formation of the strategy of a modern enterprise is shown. It is established that digital mark...

From 360° communication to integrated marketing communication

Autoría no especificada

Du E-Marketing au Marketing Digital

Jean-François Lemoine

Digital Marketing Impact on Rural Destinations Promotion : A conceptual model proposal

Rodrigues, Sónia · Correia, Ricardo · Martins, José

The need to implement a new development dynamic in rural regions has been one of the concerns of the rural tourism sector, which is currently starting its digital transformation process and the adoption of digital technologies and tools. In the light of literature, one of the tools with the greatest promotion potential...