Buscador de Tesis y publicaciones académicas

Estágio em marketing digital na empresa BPHL - Assessoria Informática e de Gestão

Pais, Sandra Sofia Ferreira

The purpose of this report is to report on the various digital marketing activities carried out during the course of the curriculum internship during the months of October 2015 and March 2016 at the company BPHL - Assessoria Informatics e de Gestion, within the scope of the Masters in Management of Organizations in the...

A importância da capacitação dos afiliados para utilização das ferramentas de marketing digital na venda de infoprodutos.

Aguiar, Alessandro Rodrigues

As ferramentas de marketing digital, como as redes sociais e os anúncios,são muito importantes para os afiliados que vendem infoprodutos, como cursos online, e-books, mentorias, programas de computador, entre outros. Este trabalho tem como objetivo identificar qual a importância da busca de conhecimento sobre as ferram...

BASIC PRINCIPLES AND COMPONENTS OF DIGITAL MARKETING

Regina V. Molchanova

The article discusses the issues of digitalization of marketing strategies, allowing you to effectively interact with the target audience, improve business processes with the active implementation of modern technologies and tools. The justification for the relevance and practical significance of the research topic is d...

Utilisation of Technology Media for Effective Management of Prospective Workforce in Enhancing Digital Marketing Skills

Muhammad Syahrul Ramadhan · null Wulan Purnamasari · null Wahyudi

As digital technology continues to evolve, digital marketing skills are becoming a very important skill for prospective workers. Managing and developing these skills requires an efficient and effective approach, one of which is through the utilisation of technological media. This research aims to analyse the use of tec...

Green Travel in the Digital Era: Contributions of Digital Marketing to Sustainable Tourism

Natalia Przybylska

Abstract Digital marketing has emerged as a crucial driver for sustainable tourism development, with research highlighting its potential to influence consumer behaviour and promote eco-responsible practices. This study explores how digital marketing tools, including social media and content marketing, can support susta...

Designing and implementing digital visitor experiences in New York State: The case of the Finger Lakes Interactive Play (FLIP) project

Rick Lagiewski · Muhammet Kesgin

Abstract This paper provides insight into the challenges of implementing digital experiences through a marketing development project intended to generate interest and awareness in historic visitor attractions located in the Finger Lakes Region of New York State. I Love New York Empire State Development's initiative spo...

Digital Marketing in an Emerging Country: Exploratory Study of the Marketing Mix of SMES with Trust Seal

Gutierrez-Leefmans, Catalina · Nava-Rogel, Rosa Maria · Trujillo-Leon, Maria Andrea

The study of digital marketing responds to technology changes as part of the digital economy. However, there is little scientific research of this subject in Mexican SMEs. This exploratory research aims to support the Mexican context knowledge through the observation to websites of SMEs with digital trust seal. The dig...

The Role of Artificial Intelligence in Digital Marketing Innovation for Forecasting New Student Admissions

Muhammad Farid Fathul Huda Pradhana · Rita Ambarwati Sukmono

This article discusses the development of Artificial Intelligence (AI) technology in the industrial era 4.0 and its role in digital marketing and forecasting. This study aims to forecast the number of new students before and after the COVID-19 period using the Artificial Neural Network (ANN) method and explore the role...

Digital Marketing: Develop the Scales for Measuring Brand Experience in the Digital Economy

Yubin Xie · Ronggang Zhou · Xiaorui Wang · Bei-ping Tang

Desempenho de IA Generativa no Copywriting: Um Estudo Comparativo

Matos, Raphael Diversi de

Nos últimos anos, o marketing digital tem experimentado uma evolução significativa, impulsionada por avanços tecnológicos e um crescente investimento empresarial. Este estudo visa comparar o desempenho de quatro diferentes Modelos de Linguagem de Grande Escala (LLMs) na criação de copywriting para campanhas digitais em...