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Fahman Hadi Utomo · Ilham Karin Rizkiawan · Aulia Uswatun Khasanah · Najla Syifa Salsabila
This community service activity aims to equip students of SMK Muhammadiyah 6 Karanganyar with basic skills in digital marketing as part of their preparation to become young entrepreneurs in the digital era. This training is motivated by the need for digital literacy and technology-based marketing skills which are the k...
Thaha, Abdurrahman Rahim · Maulina, Erna · Muftiadi, R Anang · Alexandri, Mohammad Benny
Small and Medium Enterprises (SMEs) have a high priority for many governments because of their important economic contribution and the number of people they employ. The very rapid development of ICT in the digital era has an impact on various lines of life, including changes in business environment and consumer behavio...
Marketing3309. Industry and infrastructuresocial sciences
Nguyen, Tuyet-Mai · Le, Dung · Quach, Sara · Thaichon, Park · y 1 más
Abstract Digital technology has given rise to new economic models such as sharing economy and business structures such as omnichannel. Technological advancements also enable firms to build a one-on-one relationship with customers. This chapter covers the current business practices that involve the use of digital tools...
Marketing3309. Industry and infrastructureeconomics and business
In an era where digital media is ubiquitously powerful, the marketing landscape has altered dramatically. This thesis, we investigated the topic of digital marketing in order to comprehend how it influences client purchasing behaviour. The study is commissioned by Washiur Rahman, CEO of the Corporate Station Bangladesh...
Digital marketing has become one of the most commonly used phrases these days. Although it's easily used in a sentence, quite often, it is not defined accurately. For some, it's a synonym for "Internet Marketing," while others describe it as marketing using electronic devices. Business conditions have changed due to th...
Choosing a digital marketing institute in Hyderabad like NIDM is a great decision because the city is a fast-growing hub for IT and startups, offering strong career opportunities in the digital field. Hyderabad provides a dynamic environment where businesses активно use digital marketing, helping students gain real ind...
Ihor V. Ponomarenko · Volodymyr M. Pavlenko · Oksana B. Morhulets · Dmytro V. Ponomarenko · y 1 más
Identification of the main directions of using artificial intelligence to optimize the marketing strategies of companies in the digital environment is important in the conditions of intensifying competition on the Internet. Artificial intelligence is considered as a tool for qualitative transformations in the use of di...
Mongkau, Nikita E.M · Massie, James D. D. · Tumbuan, Willem J.F.A
Abstract: A lot of enterprises has to implement the internet for their business, especially for small-medium enterprise (SME’s) they should use the internet for developing their business. Digital marketing is a powerful strategy to grow up the business and strengthen the brand awareness. This research aims to examine...
4. Educationeconomics and businesssocial sciences8. Economic growth
The intensification of competition in the international tourism market has transformed national tourism branding from a mainly promotional activity into a continuous process of identity formation, digital communication, visitor engagement, and reputation management. This thesis examines the formation of a national tour...
This study investigates the impact of digital marketing on customer engagement and market reach among enterprises in Kathmandu, Nepal. Conducted from January to March 2023, the research employed a mixed-method approach, utilizing a structured questionnaire including Likert scale distributed through convenience sampling...
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