Buscador de Tesis y publicaciones académicas

Artículo 2023 Acceso abierto Revisado por pares

Pemberdayaan Masyarakat Desa Melalui Pemanfaatan Media Sosial Sebagai Strategi Pemasaran Digital Dalam Peningkatan Penjualan Minyak Sereh

Tri Ginanjar Laksana · Ariel Maulana Wibowo · Imam Aji Pranoto

Digital Social Media Marketing (DSMM) or as it is known today, how to utilize social media networks in the form of digital marketing that uses social media platforms and social networking websites with the aim of increasing and gaining marketing and promoting an organization's products and services through paid or unpa...

media and communications social sciences

• Universitas Bhayangkara Jakarta Raya
• DOI: 10.31599/vhg2e993

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Artículo 2024 Acceso abierto Revisado por pares

The evolution of marketing research in the context of digital transformation of society

Tetiana Diadyk · Tetiana Dronova · Oleh Burdyak · Vitalii Nestor · y 1 más

Marketing research’s relevance in digital transformation is paramount for ensuring business process efficiency. The article aims to analyse the impact of new digital tools on marketing research, identify the main advantages of these methods, and develop recommendations for their optimisation. The methodology involves a...

economics and business social sciences

• Learning Gate
• DOI: 10.55214/25768484.v8i6.2715

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Artículo 2023 Acceso abierto

Study on the Innovative Application of Chat GPT in Digital Marketing

GUO NYUHUAN

Abstract: This study systematically explores the application of Chat GPT in the field of digital marketing, with a particular focus on its innovative impact on text processing capabilities. The study analyzes the use of Chat GPT in various aspects such as Search Engine Optimization (SEO) ad copywriting, marketing copy...

Marketing FOS: Economics and business Digital Strategy Text Processing

• Novelty Journals
• English
• DOI: 10.5281/zenodo.10432566

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Capítulo de libro 2024 Acceso abierto Revisado por pares 4 citas

Digital Food Marketing and Children’s Health and Well-being

Jennifer L. Harris · Frances Fleming-Milici · Ashley N. Gearhardt · Sonya Grier · y 3 más

Abstract Unhealthy food and beverage marketing to children, including adolescents, leads to diet-related negative health outcomes. In recent years, food brands have pioneered highly engaging, rewarding, and targeted digital marketing techniques with enormous youth appeal to reach children online. As with traditional TV...

health sciences medical and health sciences

• Springer Nature Switzerland
• English
• DOI: 10.1007/978-3-031-69362-5_12

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Tesis de maestría 2022 Acceso abierto

O marketing aplicado ao setor de real estate crowdfunding: Estudo de caso da plataforma BrikkApp

Guimarães, Manuella Lima

Este relatório de estágio discute o marketing digital aplicado ao setor de real estate crowdfunding aplicado na empresa BrikkApp. O conteúdo é baseado em literatura recente e no que está acontecendo atualmente relacionado a aplicação direta de uma empresa de investimentos do setor imobiliário, a BrikkApp, na qual foi r...

Marketing Digital BrikkApp Estratégias Crowdfunding

• Portugal
• Portuguese

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Tesis de maestría 2022 Acceso abierto

Marketing digital: o impacto do uso do Facebook no crescimento da atividade empresarial de Quennie - Home Concept & Interior Design

Rocha, Melissa Quennie Inocêncio da

O Marketing apresenta-se como o processo de planeamento e execução, desde a sua conceção, preço, promoção e distribuição, de ideias, mercadorias e/ou serviços que criem trocas que satisfaçam os objetivos individuais e empresariais/organizacionais. Com o avanço exponencial dos sistemas sociotécnicos, estabeleceu-se a ne...

REDES SOCIAIS MESTRADO EM CIÊNCIAS DA COMUNICAÇÃO, MARKETING E PUBLICIDADE media and communications social sciences

• Portugal
• Portuguese

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Artículo 2024 Acceso abierto Revisado por pares

Optimizing the Digital Marketing Strategy of PT Sewu Segar Primatama through Instagram @rejuveid

Monica Putri Wigustira · Edy Prihantoro

Purpose: This study aims to explore the digital marketing strategy employed by PT Sewu Segar Primatama, specifically through its Instagram account @rejuveid, for marketing its cold-pressed juice products in Indonesia. The research investigates how the company has adapted its marketing communication strategy in response...

economics and business social sciences

• Perkumpulan Dosen Muda Bengkulu
• DOI: 10.37638/bima.5.2.55-72

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Artículo 2024 Acceso abierto Revisado por pares

Digital Marketing Strategy, Marketing Communication, and Service Quality: Their Impact on Wardah Cosmetics Consumer Satisfaction in The Age Range of 18-40 Years

Lita Arfah

The aim of this study is to see how the satisfaction of Wardah cosmetics customers in Pekanbaru, who are between the ages of 18 and 40, is influenced by digital marketing strategies, marketing communications, and quality of service. Using the purposive sampling method, 238 people who used Wardah products and had access...

economics and business social sciences

• University of Muhammadiyah Prof. Hamka (UHAMK...
• DOI: 10.22236/agregat_vol8.i1/16245

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Publication 2019 Acceso abierto

DIGITAL TRANSFORMATION IN MARKETING AND BUSINESS - IMPLICATIONS ON RETAIL TECHNOLOGIES AND CUSTOMER ENGAGEMENT

Syaglova, Yulia · Mojsovska Salamovska, Snezana

Digital transformation of the global society and economy causes tectonic movements in doing business worldwide. Business marketing has become an arena where disruptive technologies literally change the marketing environment landscape, transforming the contemporary marketing into digital marketing, and thus implying new...

omni-channel retailing customer engagement 9. Industry and infrastructure economics and business

• University of Dubrovnik
• Croatia
• English

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Artículo 2018 Acceso abierto Revisado por pares 2 citas

The role of digital marketing in promotion of wine fromap Kosovo and Metohija

Denić Nebojša · Radević Borislav · Siljković Boris

The territories of AP Kosovo and Metohija represent the challenging and fast-growing wine market. However, many wine producers from Kosovo and Metohija are forced to acquire an innovative marketing approach which provides enhanced consumer experience and value. Therefore, they have implemented various marketing strateg...

2. Zero hunger S 9. Industry and infrastructure social sciences

• Balkan Scientific Association of Agricultural...
• English
• DOI: 10.5937/ekopolj1803071d

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