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PENGARUH DIGITAL MARKETING NETFLIX INDONESIA TERHADAP BRAND AWARENESS SEBAGAI LAYANAN STREAMING BERBAYAR PADA INSTAGRAM @NETFLIXID (Studi pada Unggahan Instagram @netflixid Tanggal 19 Januari 2024).

MEIDIANA SALSABILA, .

Digital marketing menjadi salah satu jalan bagi pemasar untuk dapat terlibat dengan calon pelanggan atau pelanggan, salah satunya menanamkan kesadaran merek (brand awareness). Adanya brand awareness bagi suatu brand sangatlah penting untuk menghadapi tingginya persaingan bisnis, dimana brand awareness ini akan membuat...

PENGARUH DIGITAL MARKETING TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA PENJUALAN PERHIASAN SARI DEWI GOLD & SILVER

Pande Putu Yudhist Devananda · Ketut Elly Sutrisni

The development of digital technology has transformed traditional marketing paradigms into more interactive and measurable digital-based strategies. This study aims to analyze the effect of digital marketing on purchase intention with brand image as a mediating variable in the jewelry sales of Sari Dewi Gold & Silver i...

Guthali – challenges in marketing Indian handicrafts and handloom

Rekha Attri · Rahul Bairagi

Learning outcomes After reading and discussing the case, the participant would be able to: comprehend business expansion strategies and challenges of an entrepreneur dealing with handicraft and artefacts, digital marketing, entrepreneurship and marketing strategy; understand how a comprehensive digital marketing plan f...

Digital Marketing is Rooted in Traditional Marketing: A Comprehensive Research Paper

Kumer Animesh Bhattacharjee

Book Summary - 12 Guiding Principles of Content Marketing

Agata Krowinska

What do we mean by direct, data and digital marketing?

Autoría no especificada

Analysis of Effective Marketing Strategies in Facing Tight Competition in the Marketplace Global

Karta Negara Salam · Sandi Aslim · Prudence Patricia Hieroploise Palinggi · Ibrahim Marsela · y 1 más

This study aims to analyze the effectiveness of marketing strategies in addressing intense global competition, focusing on digital transformation, differentiation, and adaptive strategies. It examines how artificial intelligence (AI), big data analytics, and omnichannel marketing enhance customer engagement and competi...

Epistemology of Digital Marketing in Maritime Leadership: Bridging Intuition and Data-Driven Decision-Making

null Adi Juliansyah · null Adri Setiawan D.P. · null Agung Indra Kusuma · null Anditalin Anggraeni · y 2 más

The maritime industry, traditionally reliant on intuition and experience-based decision-making, is undergoing a transformation with the increasing adoption of digital marketing strategies. However, the epistemological foundations of this transition remain underexplored, particularly in the context of leadership and str...

Akses Digital Marketing, HR Analysis and Financial Analysis Bootmaker Mr. Kye Shoes di Masa Pandemi COVID-19

Sussy Susanti · Henny Utarsih

Mr. Kye Shoes is a family-run company that few a is completing shoe orders for a number of organizations, including the TNI and an outsourcing firm for security guards. However, there is inadequate equipment, including shoe molding, to accommodate the large number of orders. Digital marketing is done by Mr. Kye Shoes,...

Analysis of consumer preferences towards digital marketing and its implications on the competitive advantage of SMEs in Banyuasin Regency

Hendra Hadiwijaya · Tien Yustini

Purpose: The purpose of this research is to analyze consumer preferences towards digital marketing and its implications for the competitive advantage of Small and Medium Enterprises (SMEs) in Banyuasin Regency. Research Methodology: The population of this study consists of consumers of SMEs residing in the Banyuasin Re...