Buscador de Tesis y publicaciones académicas

Personální marketing v získávání pracovníků call center

Švarcbachová, Tereza

This bachelor thesis deals with the subjects of recruitment and HR marketing with the focus on the call centers area. The thesis explains the recruitment and personnel marketing terms. It also analyzes specifics of call centers and their differences from other types of businesses. Based on these outcomes there is the H...

THE IMPACT OF PERSONALIZATION IN DIGITAL MARKETING ON CUSTOMER LOYALTY

Shokirova G.M.

In the digital marketing environment, personalization has become one of the key factors in creating competitive advantages for companies. Modern consumers increasingly expect marketing messages tailored to their individual needs, preferences, and behavior. This article examines the concept of personalization in digital...

Važnost digitalnog marketinga za unaprjeđenje poslovanja mikro i malih poduzeća

Ukalović, Josip

Digital marketing offers numerous opportunities for improving the operations of micro and small enterprises, enabling them to increase visibility and competitiveness in the market. This thesis explores the key characteristics of digital marketing, compares it with traditional marketing, examines its application in busi...

Revolutionizing digital marketing: the impact of artificial intelligence on personalized campaigns

Publishers, KMF

Marketing campaigns in the digital age have moved from basic mass communications to highly targeted, individualized, and engaging strategies. The use of Artificial Intelligence (AI) technologies into digital marketing techniques has made this change feasible. This study explores the impact of artificial intelligence (A...

ENVIRONMENTAL MARKETING: THE DIGITAL ASPECT OF TRANSFORMATION

Ilya I. Knyazhevsky · Svyatoslav E. Seregin

By optimizing website design, using energy-efficient servers, and reducing reliance on unnecessary email newsletters, environmental marketing reduces energy consumption associated with digital activities. The use of social media platforms to regularly raise awareness about environmental issues is an example of sustaina...

Introduction Training on How Search Engine Marketing Works for Digital Marketing Platforms for students of SMAN 16 Bandung

Imannudin Akbar · Reni Nursyanti · Muhammad Wahyu Ramadhani · Dani Setiawan

Over time, companies have begun transitioning their marketing systems from conventional methods to modern approaches by leveraging the internet. This shift is further supported by the ease of accessing social media, conducting transactions, and communicating online, all of which make internet-based marketing increasing...

Analisis Peluang dan Tantangan Pemanfaatan Metaverse Sebagai Pemasaran Digital

null Wahyu Firmansyah · null Dwi Desi Yanti · null Nabilla Amelia Pratiwi · null Tata Sutabri

Metaverse is a three-dimensional virtual world connected via the internet, which allows users to interact with realistic digital environments. This concept has attracted the attention of many parties, including in the context of digital marketing. Utilizing metaverse technology in digital marketing has several opportun...

Digital marketing strategy proposal for Yoga Brno Studio

Kovchak, Karyna

Kovchak, K. Digital marketing strategy proposal for Yoga Brno Studio. Bachelor thesis. Brno: Mendel University in Brno, 2021. The main objective of this bachelor thesis is to develop and propose digital marketing strategy for Yoga Brno Studio to raise studio awareness and attract new customers. The work provides specif...

Digital Transformation and Marketing Communications

Hamid Shaker · Mostafa Purmehdi

The Improving Market Performance of MSMEs in Banyumas: Digital Marketing, Digital Accounting and Competitive Strategy

Nur Isna Inayati · Sevian Anggi · Suryo Budi Santoso · Selamet Eko Budi Santoso

This research aims to analyze the impact of digital marketing, digital accounting, and competitive strategies on enhancing the market performance of micro, small, and medium enterprises (MSMEs) in the digital era. Given the significant challenges and opportunities faced by MSMEs, this study explores how digital marketi...