Buscador de Tesis y publicaciones académicas

Publication 2016 Acceso abierto

DIGITAL MARKETING - A CONCEPTUAL VIEW

Nivedita Jha*, Namita Rani Behera** & Manjunath***

Digital marketing is a promotion of promotional products and services through digital media that lets both consumers and companies boost sales and profit. As the critical element among the marketing mix, the digital marketing is now considered to be a foremost factor in methods of sales and promotion. The major influen...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.16674920

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Dataset 2025 Acceso abierto

Examining differences in exposure to digital marketing of unhealthy foods reported by Canadian children and adolescents in two policy environments

Vergeer, Laura · Soto, Carolina · Bagnato, Mariangela · Pauzé, Elise · y 5 más

Abstract Background There has been relatively little research on youth’s exposure to food marketing on digital media, which is important as new digital platforms emerge and youth spend more time online. Evidence evaluating different policy approaches to restricting digital food marketing to children is also limited. Th...

health sciences medical and health sciences

• DOI: 10.6084/m9.figshare.c.7664273.v1

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Preprint 2026 Acceso abierto

DIGITAL MARKETING STRATEGIES FOR LAW FIRMS: A COMPREHENSIVE APPROACH TO PROMOTION IN A HIGHLY COMPETITIVE MARKET

Keda, Roksoliana

Abstract This paper analyzes key digital marketing instruments and strategies specifically tailored for the legal sector. It examines the nuances of promoting legal services within a saturated market, emphasizing the roles of Search Engine Optimization (SEO), Local SEO, and Search Engine Reputation Management (SERM). B...

Marketing FOS: Economics and business social sciences law

• Zenodo
• enc
• DOI: 10.5281/zenodo.18422872

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Tesis de maestría 2023 Acceso abierto

O impacto do marketing digital nas startups: o caso da empresa SCUBIC

Afonso, André Oliveira

A influência do marketing é inegável para o sucesso de qualquer organização. Nas startups assume uma relevância ainda maior sendo que, pela sua natureza, são mais vulneráveis. Considerando ainda a conjuntura atual (pós-pandemia Covid-19), a tecnologia alcançou um crescimento exponencial e, por consequência, também o ma...

Marketing Impacto economics and business social sciences

• Portugal
• Portuguese

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Other 2018

Digitaalisen markkinoinnin suunnitelma case tilitoimisto

Isto, Aki

This thesis studied digital marketing and its use in accounting offices and built a digital marketing plan accounting office Enni Isto Oy. In addition to the plan the thesis also ordered the planned website to the target company. As of marketing in social media the thesis was limited to single site, Facebook, because t...

Liiketalous tilitoimistot markkinointi Taloushallinto

• Lapin ammattikorkeakoulu
• Finland
• Finnish

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Artículo Acceso abierto

DIGITAL MARKETING AND CUSTOMER ADOPTION OF FINANCIAL TECHNOLOGY SERVICES IN NIGERIAN BANKS

Omongbale, Roland Osemhenkian

ABSTRACT Research Objective: This study investigated the impact of digital marketing strategies oncustomer engagement with fintech services in Nigerian banks, emphasising how social mediaMarketing, email marketing, mobile app promotions, and influencer marketing contribute to useradoption and sustained interaction with...

• Zenodo
• DOI: 10.5281/zenodo.23760505

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Artículo 2026 Acceso abierto Revisado por pares

Transformation of Jamu Turmeric Asem Marketing Strategy from Traditional to Semi-Digital Approach in Sharia Economic Perspective: A Case Study of Oemah Turmeric Asem Kaligangsa

Faiq Rafi'ulhaq

Marketing transformation is an important need for micro, small, and medium enterprises (MSMEs), including traditional herbal medicine businesses, in dealing with changes in consumer behavior and the development of digital technology. This study aims to analyze the transformation of the marketing strategy of Asem Turmer...

economics and business social sciences

• Institut Agama Islam Bunga Bangsa Cirebon
• DOI: 10.47453/ecopreneur.v7i1.3995

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Tesis (sin nivel) 2019

Student Attitudes Towards Digital Admissions Marketing

Bunting, Andrew

This thesis examined student attitudes towards receiving digital admissions marketing materials, and what influence these marketing efforts had on their decision to apply to a specific school. The study focused on overall attitudes concerning digital admissions marketing, and explored specific aspects of admissions ema...

college admissions Student choice Digital marketing social sciences

• United States
• English
• DOI: 10.13021/mars/5541

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Artículo 2025 Acceso abierto Revisado por pares

OPTIMALISASI PENJUALAN UMKM BUNDO KANDUNG MELALUI PELATIHAN DIGITAL MARKETING

Nanda Jarti · Weni Lestari Putri · Chinta Yolanda Sari

This community service activity aims to increase the capacity of Micro, Small, and Medium Enterprises (MSMEs) in the Bundo Kandung Community, Tiban Lama, in utilizing digital marketing as a strategy to increase sales and competitiveness in the digital era. Problems faced by MSMEs in this community include low understan...

economics and business social sciences

• Asosiasi Idebahasa Kepri
• DOI: 10.37296/jpi.v7i1.445

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Artículo 2025 Revisado por pares

The Role of Digital Transformation, Human Resources, and Marketing on Economic Growth in the Digital Industrial Era: A Bibliometric Analysis in Indonesia Over 1 Decade

null Ulumiddin · null Donny Melianto · null Kurnadi · null Siti Mujanah

This study analyzes the role of digital transformation, human resource (HR) management, and marketing strategies in driving Indonesia’s economic growth in the digital industrial era using a bibliometric approach. Adopting the PRISMA method, 198 indexed articles (2016–2025) were systematically selected. Data were analyz...

economics and business social sciences

• Outline Publisher
• DOI: 10.61730/cpryk885

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