Buscador de Tesis y publicaciones académicas

The Influence of Digital Marketing on the Development of MSMEs in Manado City Sulawesi Utara

null Hendrawati Hamid · null Chandra Putra Kusniadi

The purpose of this study is to examine how digital marketing has impacted the growth of different MSMEs in Manado City. Digital marketing offers convenience to customers while solving marketing issues and making the process more effective and efficient. MSME development is a collection of initiatives aimed at bolsteri...

Pendampingan Digital Marketing Sebagai Strategi Pemasaran UMKM Budidaya Lele Al-Qolam Fish Farm

null Gideon Setyo Budiwidjaksono · null Andini Novianti · null Alaufi Khairunisya · null Muara Ati Asri Ariasta · y 2 más

UMKM Al-Qolam Fish Farm is one of the businesses located in Tanjungsari Village, Sukorejo District, Blitar City. This UMKM is engaged in catfish cultivation. The lack of knowledge and information about digital marketing has resulted in the marketing of UMKM Al-Qolam Fish Farm products being limited to conventional medi...

The role of sustainable performance in mediating the effects of digital marketing tactics on market volatility: Evidence from Jordan

Sulaiman Althuwaini · Mohammed Aljabari · Asma Bouguerra · Mahmoud Allahham · y 2 más

The objective of this study is to examine the mediating effect of sustainable performance in the relationship between digital marketing tactics and market volatility at an effective level in the Jordanian market. This research uses the Triple Bottom Line (TBL) Theory and the Resource-Based View (RBV) theories to examin...

Strategic Sales And Marketing Practices In The Pharmaceutical Industry: An Extended Research Study

Shadan Khan · Sana Moid

The pharmaceutical industry plays a vital role in global healthcare systems. This research paper analyzes strategic sales and marketing practices within the pharmaceutical sector, with special emphasis on the role of digital marketing, relationship marketing, and professional promotion through healthcare practitioners....

Pemanfaatan Content Marketing dalam Membangun Brand Awareness pada UMKM Mybayleavess Cake Kota Sukabumi

Permana, Z. (Zahra Putri) · Izzulhaq, R. (Rd. M. Noor)

Dalam menjalankan sebuah bisnis di era digital ini untuk menjangkau pelanggan dengan cepat dan luas membutuhkan strategi digital marketing salah satunya dengan content marketing melalui sosial media untuk membangun brand awareness. Menurut data Kementrian Koperasi dan UKM Kontribusi UMKM terhadap perekonomian Indonesia...

Pengaruh Digital Marketing terhadap Minat Beli SR12 Herbal Skin Care (Studi Pada Konsumen Herbal Skin Care Kota Padang)

Wilda, Fitri

Penelitian ini bertujuan untuk menguji pengaruh digital marketing terhadap minat beli SR12 herbal skin care pada konsumen herbal skin care di Kota Padang. Populasi pada penelitian ini adalah konsumen herbal skin care Kota Padang. Teknik pengambilan sampel yang digunakan pada penelitian ini yaitu non probability samplin...

Plan de Marketing Digital Museo Nacional del Prado

de Torre Fajardo, Victoria Beatriz

de Torre Fajardo, Victoria Beatriz; director de proyecto: Rubio Pascual-Muerte, Adolfo

Digital Marketing Untuk Meningkatkan Umkm Penjualan Es Teh Anak Rantau Kota Pekanbaru

null Dwi Anindya Harimurti · null Noprieka Suriadiman · null Andry Andry

Digital literacy refers to a person's ability to use, understand, and participate in the digital environment effectively. The development of information technology has changed the scope of the marketing world in recent years. Marketing communication methods that were previously traditional and conventional have now bee...

How to map and select digital influencers for marketing campaigns

Benjamin Rosenthal · Adriana Arcuri

Digital influencers became a crucial tool for contemporary brand communication. Extant literature has emphasized, albeit in a fragmented way, the importance of the use of criteria from the individual, the content, and, to a lesser degree, the audience to select digital influencers. Nevertheless, most of the studies dea...

Innovative Marketing Approaches in the Digital Era—The Transformation of Businesses and Marketing Mix Strategies

Selen Öztürk