Buscador de Tesis y publicaciones académicas

The Impact Of Marketing Strategies On Consumer Purchase Behaviour In The Automobile Industry

Nandan Pari · Rachana D

The automobile industry has become highly competitive with increasing use of digital marketing and customer relationship management strategies. This study examines which marketing approaches work best for automobile dealerships, specifically focusing on selected automobile dealerships in Karnataka. A survey was conduct...

Neuromarketing and Artificial Intelligence: Predicting Consumer Behaviour or Correlating Noise?

Lekhraj, Bugaliya

Lekhraj Bugaliya is a digital marketing professional specializing in data-driven strategies and emerging technologies. His interests span digital marketing research, artificial intelligence, machine learning, and computer science. He focuses on leveraging modern marketing methods and integrating advanced technologies t...

Does Digital Content Marketing and Destination Branding Improve Visit Intention

Siti Lailatus Sa'adah · Silvana Maulidah · Heptari Elita Dewi · Rosihan Asmara

The lack of a social media marketing strategy was challenging for the destination. Café Sawah, as an agrotourism destination, lacks in managing social media, thus hampering the optimization of digital marketing. In response, the destination must improve its intention to visit. This research analyzes the influence of di...

Impact of Digital Marketing Transformation on Purchase Intentions in B2B Consumers: The Moderating Influence of Brand Awareness

Dr.B.Girimurugan Dr.B.Girimurugan · Gurram Siva Kumar · KolliparaBhaswanth Raja Nagendra · BobbaKarthik Reddy · y 1 más

The abstract should summarize the entire study, including the research objective, methodology, main findings, and conclusions. Highlight the role of digital marketing trends (such as social media marketing, content marketing, AI-driven personalization) and their influence on purchase intentions in B2B contexts. Mention...

Global pandemic and digital marketing: Trends and perspectives

Milena Lazić · Ivana Domazet · Valentina Vukmirović

The Covid-19 pandemic has caused issues and significant challenges in all spheres of business activities. Digital marketing is no exception, which, although based on the application of information technologies and thereby its functioning was not vitally jeopardized, has undergone significant transformations. Accordingl...

THE ROLE OF DIGITAL MARKETING TO CREATE COMPETITIVE ADVANTAGE TO IMPROVE MICRO BUSINESS PERFORMANCE

null Diah Novianti · null Ghisya Siti Rochmah · null Siska Ernawati Fatimah

UMKM has an important role to play in creating jobs and driving innovation. However, UMKM still faces the challenge of understanding the everexpanding information technology. The government has issued regulations to protect UMKM, but they still need enhanced capabilities in digital marketing. Entrepreneurs need to leve...

Influence of digital marketing strategies on sales success of a company : A case study of Junaid Jamshed ( J.) company

Awais, Muhammad

In the recent years, with the advancement of internet, traditional marketing tactics have been transformed into digital marketing. Companies despite their size and market relevance, have been using modern and nuanced means of marketing. There is lack of empirical data pertaining to the impacts and efficacy of the socia...

Effects of Electronic and Social Media Marketing in Commerce Education on the Marketing Curriculum

Pintu Das

Teaching digital marketing presents a number of difficulties for academic programmes and educators. The modern marketing world is digital, and marketing programmes have found it difficult to keep up with the changes affecting marketing practise. The M-School programme has been successful in preparing students for profe...

Digital Alignment

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Building Poklahsar Capacity to Increase Sales Through Digital Marketing Strategies in Kendalbulur Village

Putra, Rico Andhika · Nofitasari, Ayu · Dianastiti, Yelma

Expanding markets for Micro, Small, and Medium Enterprises is crucial for increasing product sales. One of the main challenges these enterprises face is limited marketing reach. Based on preliminary observations and discussions with Poklahsar groups in Kendalbulur Village, specifically Poklahsar Mina Sumber Pangan and...