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Digital Alignment

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Social media and consumer power : Opportunities and challenges for digital marketing activities

Vollero, Agostino · Valentini, Chiara

Social Media (SM) have not only become an important part of daily life for individuals, governments and organisations but have also transformed the way people work, learn, consume and socially interact. There are many SM uses, posting frequencies and content preferences. User participation also varies from passive to m...

Digital Marketing for Sustainable Development: Boosting Sambel Pecel Mbok Be Khas Madiun’s Purchase Intention

Rizqiyah, Riza

Abstract. In the era of Industrial Revolution 5.0, the rapid advancement of information technology has revolutionized global business landscapes through extensive digitalization. This widespread integration of digital technologies has ushered in a new era of business practices characterized by digitalization, fundament...

The Best Digital Marketing Agency in India: Minsu Technologies

simmons, olivia

About us: We have a 360-degree website design service provider who helps to achieve the final objectives of your business. Mission: We enhance value in the business by creative methods to enable us to work efficiently and responsively on projects and establish a good impression in the digital marketplace. Our Digital M...

Análisis del Impacto del Marketing digital como factor de competitividad en el mercado nacional a partir de la practica profesional en la empresa as tendencia digital de Tunja (Boyacá)

Bonilla Diaz, Brigitte Jimena

En el articulo se describe el análisis del impacto del marketing Digital en el Mercado Nacional como resultado de la practica profesional realizada en la Agencia de Marketing As Tendencia Digital, como una herramienta excepcional tanto para grandes y pequeñas empresas, y brinda fortalecimiento profesional en negocios i...

Advergames: Opsi Dalam Digital Marketing

Wicaksono, Soetam Rizky

Buku "Advergames: Opsi dalam Digital Marketing" ini hadir untuk menjawab kebutuhan akan sumber informasi yang komprehensif dan mendalam mengenai advergames dalam bahasa Indonesia. Buku ini disusun dengan hati-hati dan dilengkapi dengan berbagai studi kasus yang mendalam, sehingga diharapkan dapat memberikan pemahaman y...

Plan de Marketing Digital de la Ciudad de Málaga 2025

Herrera Robles, Cristina

Herrera Robles, Cristina; director de proyecto: Rubio Pascual-Muerte, Adolfo

Els continguts digitals a les petites i mitjanes empreses. Estratègia i continguts als projectes social media

Feliu i Roe, Lluís,

Este estudio pretende establecer las directrices básicas de un plan de social media marketing para las pequeñas y medianas empresas. Se ha observado la evolución de diferentes empresas y se ha estudiado bibliografía sobre el marketing digital con el objetivo de definir un nuevo término de marketing de contenidos que de...

The Role of Digital Marketing in Shaping Customer Retention: A Mediated Analysis of Perceived Value

R. Romagia · I. Indrayani · D. Damsar

This study aims to analyze the effect of digital marketing on customer retention by considering customer perceived value as a mediator. The method used is a quantitative approach with a descriptive-explanatory design, a sample of 250 respondents was collected from customers who interact with the company through digital...

TÁC ĐỘNG CỦA DIGITAL MARKETING ĐẾN PHÁT TRIỂN DU LỊCH BỀN VỮNG TẠI VIỆT NAM: THỰC TRẠNG VÀ GIẢI PHÁP

Hoàng Thị Mai · Trần Thị Huyền Trang

Nghiên cứu này nhằm mục đích phân tích tác động của digital marketing trong ngành du lịch tại Việt Nam từ trụ cột chính: Kinh tế, xã hội - văn hóa và môi trường. Nghiên cứu cho thấy digital marketing ảnh hưởng đến việc xác định điểm đến du lịch, quảng bá của doanh nghiệp du lịch và phát triển bền vững du lịch. Các doan...