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121.286 resultados para «marketing digital»

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Artículo 2024 Acceso abierto Revisado por pares

Pemberian Literasi Digital Marketing dan Pendampingan Penjualan Produk UMKM di Lampung melalui Aplikasi Platform Digital, Periklanan dan Konten Marketing

Mahrinasari MS · Remy Yudha Saputra · Ayu Gita Permata · Apridalia Apridalia · y 3 más

ABSTRACTThe Community Service Activities carried out are Providing Digital Marketing Literacy and Product Sales Assistance to MSMEs through the Digital Platform Application, Advertising, and Marketing Content with the aim of providing the community, especially MSME business actors, with literacy related to digital mark...

  • IKIP PGRI Bojonegoro
  • DOI: 10.30734/j-abdipamas.v8i1.4018
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Other 2019

Marketing as a key element in marketing strategy

Imerlishvili, Georgii

The aim of this the thesis was to show the importance of digital marketing instrument in global marketing strategy. It was very important to discuss the main topics and identify key elements of digital marketing strategy. Digital marketing research gives a clear point of how digital marketing works and why online marke...

Marketing 4. Education economics and business social sciences
  • Finland
  • English
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Other 2018

Digital marketing strategy for consultant business : Case: Tres Hombres Consulting Group Oy

Rossi, Elina

Digital marketing is more cost-effective, agile and easier to monitor than traditional marketing methods, and it enhances the enterprises competitive advantage. The competition to attract prospects online has increased and enterprises invest more on digital marketing tactics to reach the right audience and converting t...

business-to-business digital marketing strategy Digital marketing economics and business
  • Lahden ammattikorkeakoulu
  • Finland
  • English
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Artículo 2025 Revisado por pares 1 cita

DIGITAL MARKETING CHANNELS: BASIC METHODS AND APPLICATIONS

Remzi Reha Durucasu

With the advancement of digitalization day by day, the importance of the concept of digital marketing for businesses is increasing. Businesses that use appropriate digital marketing channels within the scope of digital marketing, which is defined as all marketing activities carried out in digital environments, can succ...

Digital Marketing Dijital Pazarlama
  • Uluslararasi Akademik Yonetim Bilimleri Dergi...
  • DOI: 10.51947/yonbil.1636982
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Artículo 2023 Acceso abierto Revisado por pares

SWOT Analysis in Digital Marketing Strategy in Hospitals Lancang Kuning Pekanbaru City in 2023

Leon Candra · Agnes Athalia Masril

Digital marketing strategy is a business process in promoting a product or brand by utilizing digital technology. In Pekanbaru City, there are many private hospitals of various types that have used digital marketing to promote hospitals. Lancang Kuning Hospital Pekanbaru has carried out digital marketing but is still u...

  • Badnur Medisa Group
  • DOI: 10.56466/orkes/vol2.iss3.100
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Capítulo de libro 2021 Revisado por pares

Core Mechanism of Digital Marketing Communication Effect in the Era of Big Data

Runfa Li · Zheng Cao · Ou Wang · Xianghua Yue

In the era of big data, “digital marketing” is a fashion and a trend. To explore the core mechanism of digital marketing communication effect is to better play the role and advantages of digital marketing. This paper focuses on “digital marketing connotation overview”, “problems existing in the development of digital m...

media and communications social sciences
  • Springer International Publishing
  • English
  • DOI: 10.1007/978-3-030-74814-2_106
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Publication 2020

A NEW WINDOW IN MARKETING: DIGITAL MARKETING

Gedik, Yasemin

The rapid development of social networks and technology has led to major changes in the way businesses communicate with consumers. Internet and digital marketing have become important factors in campaigns to attract and retain customers. Digital marketing involves all marketing efforts made through an electronic device...

dijital pazarlama kanalları digital marketing strategies dijital pazarlama economics and business
  • Berrin ONARAN
  • Turkey
  • Turkish
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Capítulo de libro 2021 Revisado por pares 1 cita

Digital Sport Marketing

Vanessa Ratten · Ashleigh-Jane Thompson

Abstract This chapter aims at bringing a sport-centric approach to the study of digital marketing. This is important as most of the existing research on digital marketing takes an industry-neutral perspective that generalises theory to all contexts. The sport industry has been a major recipient of digital marketing so...

9. Industry and infrastructure economics and business social sciences
  • Emerald Publishing Limited
  • English
  • DOI: 10.1108/978-1-80071-348-220211005
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Artículo 2026 Acceso abierto Revisado por pares

The Influence Of The Technology Acceptance Model On Digital Marketing Adoption Among Micro, Small, And Medium Enterprises (Msmes): The Moderating Role Of Digital Marketing Training

Ali Amzah · Marliyah Marliyah

This study aims to analyze the influence of the Technology Acceptance Model on the adoption of digital marketing among MSMEs, with digital marketing training as a moderating variable. The focus of this study is on MSME participants who attended a digital marketing training program organized by the Medan City Department...

  • Universitas Pakuan
  • DOI: 10.33751/jhss.v10i02..254
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Other 2016

First Year Digital Marketing Plan : Case: Arctos

Järvelin, Reetta

Digital marketing is becoming increasingly important, as communication through digital chan-nels develops and some aspects of traditional marketing become irrelevant. Digital marketing focuses on current and relevant methods of reaching audiences, making it a valuable marketing asset for businesses. This thesis is a st...

Marketing inbound marketing Digital marketing economics and business
  • Haaga-Helia ammattikorkeakoulu
  • Finland
  • English
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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