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This research investigates the impact of digital marketing on e-commerce businesses in Nepal, focusing on how digital marketing tools influence consumer behavior and business performance. As internet usage grows, businesses increasingly use strategies like social media, email marketing, and search engine optimisation t...
null Dewi Puspa Arum · null Ananda Nabila Laraswari · null Alifah Rizky Wiyanti · null Cita Devi Ainaya · y 3 más
MSMEs are one of the pillars of the national economy which must get the main opportunity, support, protection and development as wide as possible as a form of firm alignment with the people's economic business group without ignoring the role of big business. The purpose of this KKN activity is to provide assistance reg...
economics and businesssocial sciences1. No poverty
Nilawati Nasti · Ahmad Husin Lubis · Abdul Rasyd MS
This study aims to analyze the impact of digital marketing strategies on customer loyalty within the e-commerce industry. As the e-commerce sector rapidly grows in the digital age, companies face intense competition and must implement effective strategies to attract and retain customers. This research focuses on key di...
social sciencespsychology and cognitive scienceseducation
The dynamic development of communication technology certainly brings changes in various aspects including marketing. The presence of digital channels brings new access for companies or brands to convey their marketing messages. The difference between analogue and digital marketing, of course, results in different marke...
User Generated Contenteconomics and businesssocial sciencesDigital Marketing
The rural transformation has been noted as an important national policy goal. This requires among other things the use of recent technology to enhance agricultural production. This study examined the role of digital marketing in rural transformation. The objective of the study was to determine the impact of digital mar...
Marketing2. Zero hunger9. Industry and infrastructuresocial sciences
Nowadays, the survival and sustainability of SMEs and the promotion of their services have become key goals for the economic growth of many countries. Logistics SMEs seek to improve their digital marketing development, by managing the re-engineering process of their marketing budget. To achieve this goal, logistics SME...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Increasing digitization and the use of various tools and applications leads companies to target their consumers and direct their marketing communication to a defined consumer profile. Compared to traditional marketing, digital marketing achieves communication and marketing of information to consumers through different...
economics and businesssocial sciencesdigital personalized marketingpersonal data use
В статье рассмотрены различные трактовки определений сущности digital-маркетинга, выявлены особенности кондитерской отрасли при использовании digital-маркетинга. The article discusses various interpretations of definitions of the essence of digital marketing, identifies the peculiarities of the confectionery industry w...
This study investigates the influence of digital marketing, brand awareness, and promotion on purchasing decisions among Micro, Small, and Medium Enterprises (MSMEs), with promotion also examined as a moderating variable. Using a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), da...
This study aims to examine the impact of green marketing and digital marketing on business performance, with a particular emphasis on the mediating role of market orientation. A quantitative research design was employed, using a structured questionnaire distributed to 138 electric vehicle users in Makassar, Indonesia....
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