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In recent years, the field of digital marketing has seen a substantial impact from artificial intelligence (AI). Digital marketing methods that are more successful and efficient because of the use of AI have changed how firms communicate with their clients. The ability to collect and analyse vast volumes of data using...
medical and health sciencesclinical medicinesocial sciencespsychology and cognitive sciences
K. M. G. C. Bandara · N.A. Jayasuriya · Ruwan Jayathilaka
This study aims to investigate the effectiveness of digital marketing strategies in attracting students into the non-state higher education sector in Sri Lanka. Many students in Sri Lanka sit for Advanced Level Examination but a few of them enrol in the non-state higher education institutions due to the ineffectiveness...
null Khairil Azmi · null Jon Maizar · Nardiman Nardiman
Starlight Green Farm is a free-range chicken farming business located on Jalan Air Cold Balai Gadang Koto Tangah Padang, where the service is being carried out to provide an introduction to digital marketing in these difficult times as a result of the Covid-19 Pandemic in February 2020 which is still impacting the Star...
Elisabeth Haloho · Lambas Marisi Tua LG · Prabudi Darus · Edi Safrul · y 1 más
Entrepreneurship is closely related to marketing, which is one of the keys to the success of a business or business that will be run by an entrepreneur, in this case of course, in this modern era, marketing is not only done conventionally (offline) but must also be supported by technology. or science and technology. Th...
4. Educationeconomics and businesssocial sciences8. Economic growth
Ni Putu Sri Ratih Dia Patni · Anak Agung Ngurah Hary Susila · I Nyoman Prayana Trisna
PT Kana Bali Nature is a retail company of beauty and body care products in Denpasar, Bali, which has problems with decreased brand awareness and cost overruns due to suboptimal digital marketing implementation. This research aims to analyze and implement a thorough and comprehensive digital marketing strategy using th...
information technologysocial mediaElectronic computers. Computer scienceeconomics and business
Etik Puji Handayani · Tri Aristi Saputri · Krisnarini
This community service activity was conducted to empower the beneficiaries of the Family Hope Program (PKH) in Karangrejo, North Metro, Metro City, through digital marketing training using Canva. The group faced challenges in marketing their agricultural products, such as water spinach, spinach, pakcoy, and eggplant. T...
pemberdayaan ekonomieconomics and businesssocial sciencesprogram keluarga harapan
Restaurants can strategically leverage Digital Marketing as a cost-optimized tool for efficient stakeholder communication, thereby influencing overall performance. Although the accessibility of information has a great influence on the performance of restaurants, the relationship between Digital Marketing Adoption and B...
This study explores how influencer marketing and digital content campaigns affect brand loyalty, with consumer trust acting as a mediator, within Polewali Mandar Regency. Using a quantitative approach and Structural Equation Modeling (SEM), data were gathered from 100 local consumers who interacted with these marketing...
digital marketing strategiesElectronic computers. Computer scienceeconomics and businesssocial sciences
Technological innovation in marketing by utilizing the internet in the form of digital marketing or internet marketing is a paradigm that must be understood in today's business, especially the MSME sector. The MSME sector contributed to the GDPof Bogor Regency reaching 28.45 percent in 2018. Community service activitie...
The present study provides an extensive review of the literature on artificial intelligence in the digital marketing domain. This paper helps reveal recent trends in AI in the digital marketing landscape and identifies research gaps. The theory development, characteristics, context and methodology (TCCM) framework has...
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