Buscador de Tesis y publicaciones académicas

Canvassing vs Digital Marketing: Effectiveness of Marketing Communication Methods at PT. Redo Marketing Indonesia

Ramadini, Nurul Rizkia · Rubyasih, Arina · Koesanto, Stefani Made Ayu Artharini

Digitalisasi membuat perubahan yang mutlak di hampir semua lini kehidupan, salah satunya pada strategi komunikasi pemasaran. PT. Redo Marketing Indonesia adalah perusahaan distributor alat klinik kecantikan telah mengganti strategi pemasarannya dari metode canvassing menjadi digital marketing melalui media sosial Insta...

IMPORTANCE AND DEVELOPMENT OF INTERNET MARKETING FOR ENTERPRISES IN THE B2B MARKET

Kayimova Z.A - Associate Professor, Department of Economics, BukhSU Umarova Kh., 2nd year master's degree \\"Digital Economy\\" BukhSU Zhuraeva R - 2nd year master's degree \\"Digital Economy\\" BukhSU

Abstract: the Internet has become a powerful marketing tool for sales, communications and market analysis of B2B companies. To correctly assess the results of a company's activities on the Internet, it is necessary to introduce an Internet marketing complex into the company's unified marketing information system. Key w...

Possiveis impactos do Marketing Digital nas Micro e Pequenas Empresas de eventos de Aracaju-SE

Passos, Luana Greice Souza

Esta pesquisa tem como tema o marketing digital, e apresenta como foco principal analisar como as mídias virtuais e o marketing digital afetam os canais de comunicação e o desenvolvimento das micro e pequenas empresas do segmento de eventos de festas, como: aniversários, casamentos e formaturas no mercado de Aracaju -...

Mobile marketing

Bartłomiej Kurzyk · Tahir Rashid · Sayed Ali Hayder

The Dark Side of Content Marketing

Elaine Mercer-Jones · Kat Rezai

B2B Digital Marketing and ROI Measurement: Challenges and Opportunities in the Business-to-Business Industry for MSMEs in Indonesia

Eri Mardiani · Eva Yuniarti Utami · Muhammad Umer Farooq Mujahid

In order to maintain growth and competitiveness in the modern business environment, digital marketing must be strategically integrated, especially for Micro, Small, and Medium-Sized Enterprises (MSMEs) that conduct business-to-business (B2B) transactions. This study looks into the potential and difficulties that come w...

Digital Innovation in Social Marketing: A Systematic Literature of Interventions Using Digital Channels for Engagement

Kubacki, Krzysztof · Rundle-Thiele, Sharyn · Schuster, Lisa · Wessels, Carla · y 1 más

Based on a systematic literature review, this book chapter presents an analysis of social marketing interventions using digital media to influence behaviour change published in peer-reviewed journals between January 2000 and October 2013. A total of 61 academic papers and government reports were located, representing 2...

How digital marketing and innovative performance contribute to hotel restaurant revenue growth: The mediating role of knowledge sharing

Khaldoun Kanaan · Mohammad Abuhjeeleh · Fakhrieh Darabseh · Omar Taha · y 1 más

Innovative performance has been identified as a critical dynamic in various sectors, while little research has focused on the mediating role of knowledge sharing. The current study measures the role of knowledge sharing between digital marketing and innovative performance induced ultimately revenue growth in the hotel...

Digital Marketing in Agricultural Sector

Vrbančić Igrić, Marijana · Žibrin, Dragutin

The agriculture industry has the lowest percentage of content marketing adoption – 78% compared to the average 88% across all other industries. This is not to say that the agriculture sector is slow to adapt. Instead, it shows that non-digital tactics are more important in this industry. Many businesses in this sector...

Dijital pazarlama reklamlarının dijital pazarlama araçlarının özelliklerine göre değerlendirilmesi : Kırgızistan'da bir araştırma = Evaluation of digital marketing advertisements according to the characteristics of digital marketing tools : A research in Kyrgyzstan /

Hakverdi, Gulkaiyr. author 246054 · Aydın, Sonay Zeki, 1972- thesis advisor 17557 · Süleyman Demirel Üniversitesi. Sosyal Bilimler Enstitüsü. İşletme Anabilim Dalı. 16809 issuing body

Geleneksel internet pazarlamanın yerini yeni dijital iletişim kanalları ve çok çeşitli fırsatlara olanak sağlayan dijital pazarlama almaktadır. Bu nedenle dijital pazarlamanın özelliklerini ve ürün tanıtım fırsatlarını belirlemek zorunlu hale gelmektedir. Dijital pazarlama ile internet pazarlaması arasındaki farkı tanı...