Buscador de Tesis y publicaciones académicas

ASSESSMENT OF EFFICIENCY AND EFFECTIVENESS OF DIGITAL MARKETING COMMUNICATIONS

V. P. Semenov · A. G. Budrin · A. V. Soldatova

Conceptual issues of measuring the efficiency and effectiveness of digital marketing communications are considered. The interrelation between digital marketing communications tools and business goals, marketing and communication goals of an organization is studied. The classification of efficiency and effectiveness ind...

METHODOLOGY FOR EVALUATING DIGITAL MARKETING TRANSFORMATION OF A BUSINESS BASED ON THE ADKAR MODEL

Khakimov, Ziyodulla

In this article, modern concepts of digital marketing Marketing 4.0. and Marketing 5.0. studied within. It is recommended to use "Kotter's 8 Stages of Change", "McKinsey 7-S Framework" or Prosci ADKAR transformation models to identify digital marketing transformation opportunities. Digital marketing transformation fact...

DIGITAL MARKETING OF FISHERY PRODUCTS, MARKETING STRATEGY DURING THE COVID-19 PANDEMIC

Nurhuda Annaastasia · Desi Sriwulan · Wa Jali · Abdul Sarifin

The development of technology affects people's lifestyles, especially in meeting their daily needs. This is what underlies business actors starting to look at digital marketing marketing. This study aims to determine the marketing strategy of processed fishery products using digital marketing during the Covid-19 pandem...

Is there any impact of digital marketing on marketing communication: Evidence from a FMCG company

Mithun Nandy · Soma Sinha Roy

The impact of COVID-19 on digital marketing and marketing philosophy: evidence from Jordan

Anber Abraheem Shlash Mohammad

Marketing Digital : Herramientas publicitarias utilizadas por las organizaciones en el marketing digital

Espinoza Tellez, Maria Angélica · Murillo Castro, Ana Lucia

Resumen El presente documento se enfoca en el tema del marketing digital con el objetivo de demostrar las herramientas publicitarias utilizadas por las organizaciones mediante el mismo. El análisis del marketing digital y las herramientas publicitarias, destaca la importancia de la publicidad haciendo uso del marketing...

Leading Digital Marketing Agency - Silver Ant Marketing

Silver

Silver Ant Marketing is a Digital Marketing Agency that means to elevate the business of clients with result-arranged Digital Marketing strategies. We utilize a fine blend of SEO, PPC, SMM, Content, Emails, and Video Marketing tools to grow your business presence across the world.

Advancing research in digital and social media marketing

Debra Zahay

This article takes a quasi-historical perspective on digital and social media marketing. It traces digital marketing from its roots in direct and interactive marketing to the present day. The artic...

Introduction [SEMIOTICA E DIGITAL MARKETING / SEMIOTICS AND DIGITAL MARKETING]

Cinzia Bianchi · Giovanna Cosenza

Introduzione al volume 33-34 di Lexia dedicato a: "Semiotica e Digital Marketing"

Marketing of medical services in the era of digitalization

Alina Zhukovska

The digitalization of the healthcare sector highlights the necessity for modern medical institutions to integrate digital technologies into all aspects of their operations, including marketing. Digital marketing technologies in the medical services market encompass a range of advanced online tools, digital platforms, a...