Buscador de Tesis y publicaciones académicas

The Role of Digital Marketing in Achieving Sustainable Financial Growth in Jordanian Banks: An Empirical Study Using Digital Entrepreneurship as a Mediating Variable

Haya Awawdeh · Najwa Alsuwais · Shatha Alrawabdeh · Alaa Albusaili · y 3 más

Introduction: The study aimed to investigate the role of digital marketing in achieving sustainable financial growth in Jordanian banks, with a specific focus on entrepreneurship as a mediating variable. In the context of rapid technological advancements and heightened competition in the banking sector, this study expl...

Innovative approaches to digital marketing: using artificial intelligence to achieve sustainable development of enterprises

Vitalii Nianko · Zinaida Andrushkevych

The article explores the integration of artificial intelligence into digital marketing practices as a means of promoting the sustainable development of enterprises. The purpose of the study is to analyze the potential of marketing innovations based on the use of artificial intelligence in the context of achieving the e...

Application of Digital Marketing (social media and email marketing) and its Impact on Customer Engagement in Purchase Intention: a case study at PT. Soltius Indonesia

Aryo Bismo · Sukma Putra · null Melysa

Along with the development of Internet and technology users in Indonesia, one of the marketing approaches that can be use by company to approach customers is digital marketing, while social media and email marketing are digital marketing tools that the most suitable for Indonesia market nowadays. Beside of the easiness...

MARKETING EVOLUTION: FROM TRADITIONAL TO WEB 3.0

Andriy Melnyk

This study analyses the evolution of marketing from conventional techniques to the decentralised, user-driven environment of Web 3.0. The aim is to highlight the changes in marketing strategies brought about by breakthroughs in digital technologies, focusing mainly on the influence of blockchain, AI and decentralised p...

Chapter 27: Privacy and Data Protection in AI Marketing

Autoría no especificada

Influencer Marketing Education: Integrating Influencer Marketplaces and Principles into the Digital Marketing Curriculum

Scott Cowley

Digital Marketing

Tammy Donham · Amy Sue Macy · Clyde Philip Rolston

Marketing is Going Digital: Some Changes and Implications for Marketing Management

Schlegelmilch, Bodo B.

Implementasi Customer Relationship Management (CRM) dalam Strategi Pemasaran UMKM Berbasis Digital

Fitriany Fitriany · null Yurisman Star

Digital transformation requires MSMEs not only to rely on online promotion but also to manage customer relationships more systematically through the implementation of Customer Relationship Management (CRM). However, most MSMEs remain at the basic level in utilizing customer data, resulting in suboptimal digital marketi...

Pengaruh Kualitas Website dan Digital Marketing terhadap Peningkatan Kunjungan di Tanjung Pesona Beach Resort & Spa

Fitaloka Puteri · Misno Misno · Erwin Erwin

Perkembangan teknologi digital telah mendorong terjadinya perubahan signifikan dalam strategi pemasaran sektor pariwisata, khususnya dalam pemanfaatan website dan digital marketing sebagai sarana utama untuk menjangkau calon wisatawan. Destinasi wisata dituntut untuk mampu mengoptimalkan kualitas website dan aktivitas...