Buscador de Tesis y publicaciones académicas

Publication 2023 Acceso abierto

Diseño de una propuesta de marketing digital para comercializar y distribuir bolsas plásticas para los micro generadores de residuos peligrosos en la ciudad de Bogotá DC

Poloche Ortiz, Jarvey Gustavo · Miranda Delgado, Víctor Humberto · Santamaría Mayorga, Cesar Agusto

1.Titulo 2. Problema de Investigación 2.1 Descripción del Problema 2.2 Formulación del Problema 3. Objetivos 3.1 Objetivo General 3.2 Objetivos Específicos 4. Justificación y delimitación 4.1 Justificación 4.2 Delimitaciones 4.3 Limitaciones 5.Marcos de Referencia 5.1 Estado de Arte 5.2. Marco Teórico 5.1. El comercio...

Residuos peligrosos Marketing digital Investigación de mercados Estrategias de marketing

• Universidad ECCI
• Colombia
• Spanish; Castilian

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Artículo 2023 Revisado por pares 3 citas

Utilization of Digital Marketing Channels to Optimize Business Performance Among SMEs In Jakarta, Indonesia

Muhammad Arief Kurniawan · null Logaiswari Indiran · null Umar Haiyat Abdul Kohar

Jakarta currently has at least one million small and medium-sized enterprises (SMEs) engaged in various business fields. In Indonesia, SMEs have contributed around 62% of the gross domestic product (GDP). It, of course, makes the existence of SMEs very important for economic growth. Besides that, technological developm...

9. Industry and infrastructure economics and business social sciences 8. Economic growth

• Penerbit UTM Press
• DOI: 10.11113/ijibs.v18.131

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Artículo 2023 Acceso abierto Revisado por pares 4 citas

Strategic Approaches to Marketing Management in Contemporary Business Environments

Vera Lestari

This study aims to provide a comprehensive overview of strategic marketing management in contemporary business environments, focusing on the importance of customer-centric strategies, data-driven approaches to market segmentation, targeting, and positioning (STP), effective brand management, and the increasing signific...

economics and business social sciences

• Yayasan Pendidikan Bukhari Dwi Muslim
• DOI: 10.60079/ajeb.v1i5.210

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Artículo 2023 Acceso abierto Revisado por pares 4 citas

CHALLENGES AND PROSPECTS OF DIGITAL MARKETING IN THE AGE OF ARTIFICIAL INTELLIGENCE

Nazarii Mazur

The rise of AI has resulted in a paradigm shift in how businesses approach marketing. Traditional marketing methods are giving way to more efficient and targeted strategies enabled by AI. This paper discusses the challenges faced by digital marketers in incorporating AI and the prospects it offers for more effective ma...

economics and business social sciences engineering and technology

• European Scientific Platform (Publications)
• DOI: 10.36074/grail-of-science.14.04.2023.009

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Artículo 2023 Revisado por pares

PENERAPAN COPY WRITING DALAM MEMAKSIMALKAN DIGITAL MARKETING BAGI SISWA/I PKBM TANDA GENAP DI KECAMATAN CIRACAS JAKARTA TIMUR

Hafidzi, Nasikhul Amin Al · Rosalina, Indah Fajar · Hidayati, Yulia · Hesti, Sri · y 1 más

Digital marketing sendiri merupakan strategi untuk memasarkan suatu produk dengan memanfaatkan teknologi digital seperti media sosial, blog, website, advertising digital dan beberapa tools lainnya yang digunakan oleh perusahaan dengan tujuan untuk memperkenalkan maupun memasarkan produk atau jasa mereka. Digital market...

Digital. Marketing, CV

• Universitas Pahlawan Tuanku Tambusai
• English

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Artículo 2024 Acceso abierto Revisado por pares

Influencer Marketing Revolutionizes Culinary Businesses Globally

Mufti Rosyid V. M · Feri D. Sampurno · Mochamad Fahmy Arief · Siti Mardhiyah · y 1 más

This study explores the impact of influencer marketing on culinary businesses, focusing on Padang Payakumbuah restaurant. Through a literature study approach, it investigates influencer marketing's role in brand promotion, exposure, and consumer response. Data collection involves academic journals and social media plat...

2. Zero hunger economics and business social sciences

• Universitas Muhammadiyah Sidoarjo
• DOI: 10.21070/ijins.v25i1.1114

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Artículo 2026 Acceso abierto Revisado por pares

Особливості ролі маркетингer промислової галузі в епоху Індустрії 4.0

Autoría no especificada

The article explores the transformation of the industrial sector under the influence of globalization and the rapid technological evolution driven by the rise of Industry 4.0. The primary purpose of the study is to define the role of marketing in the management system of industrial enterprises in the digital era, to an...

• Yuri Kondratyuk Poltava Polytechnic
• DOI: 10.26906/eir.2026.2(101).4646

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Artículo 2026 Revisado por pares

Google Adwords Content Creation and its Potential Opportunities for Skill Development and Career Advancement among Marketing Students

Nicole Dipay · Ana May Pagaling · Glycerine Javier · Beatriz Ann Joaquin · y 3 más

This study examined the contribution of Google AdWords (Google Ads) content creation to the development of marketing skills and career advancement opportunities among BSBA Marketing Management students of Eulogio “Amang” Rodriguez Institute of Science and Technology (EARIST). Anchored on the concept of experiential lea...

social sciences education

• International Journal of Sustainability and A...
• DOI: 10.65339/ijsair.v2.i2.683

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Artículo 2023 Acceso abierto

PRECONDITIONS FOR THE DIGITAL MARKETING STRATEGIES DEVELOPMENT IN THE REPUBLIC OF MOLDOVA

CALUGAREANU, Irina · ANTOCI, Natalia

{"references": ["1.\tBriggs, A., Burke, P., (2010) Storia sociale dei media. Milano: Il Mulino.", "2.\tKaplan, A.M., Haenlein, M., (2010) Users of the world, unite! The challenges and opportunities of social media. London: Business Horizons.", "3.\tChen, Y., Wang, Q. Xie, J. (2011). Online social interactions: A natura...

CRM media and communications online marketing 9. Industry and infrastructure

• Zenodo
• Romanian
• DOI: 10.5281/zenodo.7544270

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Artículo 2025 Revisado por pares

Unlocking Sales Potential: The Influence of Digital Marketing Practices on the Sales Performance of Real Estate Brokers in the Philippines

null Mascardo-Syed · null Sawadjaan · null Yusop · null Mojica

This study investigates the influence of digital marketing practices on the sales performance of real estate brokers in the Philippines, focusing on their capability to optimize online platforms in a fast-evolving, technology-driven market environment. The study evaluates core digital marketing capability dimensions, i...

economics and business social sciences

• ZAS Digital Institute Training and Developmen...
• DOI: 10.63941/dit.adsimrj.2025.1.4.114

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