Buscador de Tesis y publicaciones académicas

EXPLORING THE CHALLENGES AND OPPORTUNITIES OF DIGITAL MARKETING ADOPTION IN THE MULTINATIONAL FMCG SECTOR

Sharmin Ara Chowdhury · Md Nafis Fuad · Meherun Nisa Nipa · Avishek Nath

Digital marketing adoption in the multinational Fast-Moving Consumer Goods (FMCG) sector presents both challenges and opportunities that significantly impact organizational strategies and market competitiveness. This qualitative study explores the complexities surrounding digital marketing adoption through interviews w...

Digital Marketing as a Strategic Tool for Promoting Agricultural Products

Trushkina, Nataliia · Popova, Maryna · Relawati, Rahayu · Ariadi, Bambang Yudi · y 1 más

In the context of the digital transformation of the economy, the agricultural sector is undergoing significant changes in the mechanisms of production, promotion, and distribution of products. Digital marketing is evolving from a communication tool into a strategic component of agribusiness development, enabling the in...

Integrating Digital Marketing and Local Wisdom to Enhance MSME Performance in North Sumatra

Risma Munte

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in regional economic growth and employment, yet many face limitations in both market expansion and long-term business sustainability. The rapid development of digital technology offers new opportunities through digital marketing, although many practices r...

Mengatasi Hambatan Literasi Digital: Strategi Pemasaran Digital bagi Pelaku UMKM Desa Truko

Agusta Praba Ristadi Pinem · Prind Triajeng Pungkasanti · Gita Aprinta

The development of information technology that is not accompanied by the acceleration of digital literacy, especially in the MSME sector, can result in failure to compete in an era of high use of digital marketing. This service activity aims to increase understanding and use of digital marketing among MSMEs in Truko Vi...

DIGITAL SOLUTIONS BASED ON INNOVATIVE TECHNOLOGIES IN THE SYSTEM OF PROMOTION OF SOCIAL AND ETHICAL MARKETING

Natalia A. Shova

Social and ethical marketing is a concept, during the implementation of which the company’s complex activities are aimed at improving the marketing policy and the system of promotion of goods and services, taking in to account the tools of innovation marketing aimed at developing the brand of goods and services. In the...

The Role of Digital Marketing Strategies in Enhancing Financial Performance Through Consumer Loyalty: A Case Study of Darbe Café, Surabaya

Mario Rama Janantya

The rapid development of digital technology has transformed marketing practices, particularly for small and medium enterprises (SMEs) seeking to enhance competitiveness through social media and influencer collaboration. However, the effectiveness of digital marketing strategies in shaping consumer trust, engagement, an...

Digital marketing and communication strategies of agri-food enterprises on social media platforms

Konoplyannikova, M. · Radkevych, L. · Netreba, Margaryta · Bilan, M. · y 2 más

This article explores the dynamic evolution of digital marketing and communication strategies within agricultural enterprises across diverse social media platforms amidst the industry's ongoing transformation. Employing a comprehensive approach, including detailed case studies and a mix of quantitative and qualitative...

Evaluating the impact of digital marketing strategies on consumer behavior : a study of Khaadi in Pakistan

Athar, Haseeb

This thesis was commissioned by Khaadi to examine how digital marketing strategies influence consumer behaviour in the Pakistani fashion industry, with Khaadi serving as the case study. The main objective of the research was to evaluate how digital tools such as Google Ads, Instagram, and Facebook campaigns affect cust...

الدور المعدل للبيئة التسويقية في العلاقة بين التسويق الرقمي الرشيق وتحسين الأداء التسويقي The Mediator Role Of Marketing Environment In The Relationship Between Agile Digital Marketing And Improving Marketing Performance

Bakaya, Ghada

Stimulating E-Business Capabilities and Digital Marketing Strategies on Business Performance in E-Commerce Industry

Federico Del Giorgio Solfa · Sandra Cristina De Oliveira · Fernando Rogelio Simonato

This study investigates how e-business capabilities and digital marketing strategies jointly influence business performance in the e-commerce industry, which has experienced unprecedented growth driven by technological advancements and changing consumer behavior. E-business capabilities encompass the use of technology...