Buscador de Tesis y publicaciones académicas

THE ROLE OF DIGITAL MARKETING IN STRENGTHENING RURAL ENTERPRISES: A COMPARATIVE ANALYSIS OF THE WESTERN BALKANS

Milena Cvjetkovic · Bojana Ostojić

Aim: This paper explores the impact of digital marketing on the business performance and market integration of rural households and enterprises in the Western Balkan countries, with focus on the application of digital tools and strategies to increase market participation and visibility of rural products and services. M...

A study technologies on digital marketing: Prospects for the future of web 3.0 technologies on the impact of social media and web 2.0

P, Govindan

Abstract The swift advancement of internet technologies has fundamentally altered the landscape of digital marketing,transitioning from static web communication to interactive, consumer-focused, and increasingly decentralized marketingframeworks. Social media platforms, driven by Web 2.0 technologies, have transformed...

ЭВОЛЮЦИЯ МАРКЕТИНГА В ЭПОХУ ЦИФРОВЫХ ТЕХНОЛОГИЙ

Autoría no especificada

This article examines the transformation of marketing strategies under the influence of digital technologies. The authors analyze key changes in marketing practices driven by economic digitalization and shifts in consumer behavior. Particular attention is given to emerging digital tools, including social media, mobile...

Empowerment of Business Owners and Baristas through Digital Marketing Program at Kopi Johar Yogyakarta

null Migel Alfanzah Harahap · Yosefany Intan Ingtyas - · null Enggar Dwi Laksono · null Prima Pratiwi · y 5 más

Human resources are one of the critical factors in the success of a coffee business in the digital era. Therefore, quality education and training are needed to improve business owners' and baristas' skills and knowledge. This research aims to empower business owners and baristas at Kopi Johar Yogyakarta through a digit...

PENDAMPINGAN PEMASARAN DIGITAL UNTUK UMKM MUJA-MUJU UMBULHARJO

Galuh Mira Saktiana

ABTRACT The community service activities carried out were carried out as an effort to assist MSME actors, especially trading businesses carried out around Mondoliko Street, Yogyakarta City. This MSME is engaged in the culinary field. The problem that often occurs is how to do good marketing via the internet or often re...

From analogue to digital supply chains: implications for fashion marketing

Autoría no especificada

Future users, content and marketing

Gordon Fletcher · Alexander Christov

Strategi Digital Fundraising Zakat di Indonesia

Nasution, Juliana

Perubahan strategi fundraising zakat di era digital merupakan sebuah keniscayaan untuk mengoptimalkan penghimpunan zakat. Dalam artikel ini, penulis akan menganalisis secara mendalam terkait dengan strategi digital fundraising zakat pada LAZ Dompet Dhuafa, yang secara khusus membahasa strategi-strategi digital marketin...

The Influence of Digital Marketing and Brand Awareness on Purchase Decision on Facetology Sunscreen Products in Shopee E-Commerce

Salman Alfarizi · Rizki Rizki · Soesanty Maulany

This study examines the effect of brand awareness and digital marketing on purchasing decisions to buy Facetology sunscreen on E-commerce Shopee. A total of 385 respondents participated in this study, which used SEM SmartPLS. The results showed that purchasing decisions are positively and significantly influenced by di...

Pengaruh E-Commerce, Digital Marketing, Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha Generasi Milenial

Yulia Novita

Penelitian ini dilakukan untuk menganalisa pengaruh e-commerce, digital marketing, pengetahuan kewirausahaan terhadap minat berwirausaha generasi milenial. Jenis penelitian merupakan penelitian kuantitatif. Populasi dalam penelitian ini merupakan generasi milenial di Provinsi Riau. Adapun sampel yang digunakan dalam pe...