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The aim of the study is to explore the employers' demands for personal skills in graduate and junior positions in the field of digital marketing. The research summarizes the review of academic literature on transferable soft skills, focusing on the digital marketing sector. Job requirements in digital marketing related...
economics and businesssocial sciences8. Economic growth
Satria Danur Dara · null Sri Mulyani · null Emanuel M Bayudhirgantara
Abstrak : Digital transformation in the trade industry encourages the use of social commerce platforms, such as TikTok Shop, as the main means of marketing local perfume products. This condition requires business actors to manage digital marketing strategies effectively and build consumer trust to improve the sustainab...
Aishwarya S. Patil · Nagaraj R. Navalgund · Shashidhar Mahantshetti
In numerous aspects of digital marketing usage, India is among the top two countries in the world. Almost all businesses currently use digital marketing. Thousands of start-up businesses with new ideas strive to break into the corporate sector every year. Unless they have a good marketing plan, start-ups and SMEs will...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
he whole world is being digitized and the economic development of urban areas continues to accelerate. The same goes for tourism and its employment of digital tools, namely digital marketing. Digital marketing is significantly changing the way destinations communicate with potential consumers. New digital technologies...
social networkseconomics and businesssocial sciencesurban areas
Nasywa Fildza Nabila · Sekar Amalia Putri · Rayinda Faizah · Dwi Susanti · y 1 más
This community service activity aims to improve the quality of services of the Borobudur Homestay Village community and digital marketing education. The method for this program goes through several stages, namely observation and socialization, training and mentoring, as well as creating a video profile and website for...
Digital marketing adoption in the multinational Fast-Moving Consumer Goods (FMCG) sector presents both challenges and opportunities that significantly impact organizational strategies and market competitiveness. This qualitative study explores the complexities surrounding digital marketing adoption through interviews w...
Business, Economics and Management9. Industry and infrastructureeconomics and businesssocial sciences
Digital marketing has been being widely used around the world and changing at a rapid rate. For small businesses, especially start-ups, digital marketing is bringing new opportunities to meet the goals that were previously impossible to achieve. However, many micro-enterprises are not utilising digital marketing to its...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
The article is devoted to the consideration of the prospects for integrating digital marketing tools into the economic activities of key entities in the agro-industrial complex. Based on a system analysis of scientific literature, statistical analysis of empirical data and industry development trends since 2021, as wel...
Svitlana Kovalchuk · Olena Arefieva · Anna Shevchenko · Oleksandr Kononov · y 1 más
Under the current conditions of the COVID-19 pandemic, the practice of providing goods and services, as well as their availability to consumers, remains relevant and requires further scientific research. The purpose of the article is to substantiate the conceptual basis of using digital marketing technologies in the co...
engineering and technologynatural sciencesearth and related environmental sciences3. Good health
Hasani, Vjollca Visoka · Zeqiri, Jusuf · Todorovik, Teodora · Jaziri, Dhouha · y 1 más
Abstract Background In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and customer retention. Objectives This study aimed to explore the impact of digital content marketing on customer purchase intentions. Method...
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