Buscador de Tesis y publicaciones académicas

Other 2019

Digital marketing in Mexico: exploratory study of the marketing mix of SMEs with trust seal

Gutiérrez Leefmans, María Catalina; 392662 · NAVA ROGEL, ROSA MARIA; 227088 · TRUJILLO LEON, MARIA ANDREA; 216279 · Gutiérrez Leefmans, María Catalina · y 2 más

The study of digital marketing responds to technology changes as part of the digital economy. However, there is little scientific research of this subject in Mexican SMEs. This exploratory research aims to support the Mexican context knowledge through the observation to websites of SMEs with digital trust seal. The dig...

Marketing mix Trust seal Administración y Contabilidad Digital marketing

• Universidade Nove de Julho
• Mexico
• English

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Artículo 2024 Acceso abierto Revisado por pares

INFLUENCE OF DIGITAL MARKETING AND SALES PROMOTION TOWARDS PRODUCT PURCHASE DECISIONS AT IVY CARISSA SIMO FASHION STORE

null Gina Sila Nuryana · null Isfadhilah · null Anis Fitriyasari

The purpose of this study is to examine the role of digital marketing and discount towards purchasing decisions at Ivy Carissa fashion store. The primary sample data was taken from Ivy Carissa customers. The questionnaire contains 13 items of questions. The data were analyzed using descriptive quantitative method and u...

economics and business social sciences

• Suluh Adiluhung Publisher
• DOI: 10.70574/4p2e2j36

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Artículo 2023 Acceso abierto Revisado por pares 1 cita

Peran Digital Marketing Dalam Memediasi Pengaruh Electronic Word Of Mouth, Promosi dan Harga Terhadap Impluse Buying (Studi pada E-commerce Shopee)

Febrina Dian Rahmawati

This study aims to analyze the role of digital marketing, promotion and price on impulse buying through digital marketing as a mediating variable (Study on E-commerce Shopee). The population of this research is Shopee customers. The data analysis method was using Stuctural Equation Modeling (SEM) using SmartPLS version...

economics and business social sciences

• Lembaga Penelitian Universitas YARSI
• DOI: 10.33476/jeba.v7i2.3416

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Artículo 2023 Acceso abierto Revisado por pares

Pelatihan Pengembangan Digital Marketing dalam Meningkatkan Penjualan pada Caffe Boat Nangg To'i di Desa Lasi Kilo Dompu NTB

Rosa Yuliati · Eka Farida

This service activity aims to provide training to Caffe Boat Nanga To'i owners regarding digital marketing through the Instagram social media platform.The marketing system implemented by business owners is still lacking because it only uses face to face information. So it is hoped that this digital marketing developmen...

economics and business social sciences

• IKIP PGRI Bojonegoro
• DOI: 10.30734/j-abdipamas.v7i1.3212

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Artículo 2020 Acceso abierto

Digital Marketing Makes Consumer Closer: An Internet Giant Creating Challenges at Present: A Study on Consumer Perspective During COVID-19

Ismat Ara Eti · Md. Murshedul Bari

All businesses approved many tactics where digital marketing is the unsurpassed one that is so flexible, trackable, and accessible and having exclusively placed to reach business ambitions. During the COVID-19 pandemic, incredible challenges faced by many businesses. Consumer awareness and attitude are imperative becau...

economics and business social sciences 3. Good health

• Zenodo
• DOI: 10.5281/zenodo.4030706

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Other 2019

Facebook marketing plan for a Digital Sales Company - Case Havain

Nguyen, Huong

This bachelor’s thesis is a project commissioned by Havain Oy, a third-party design and marketing agency in Espoo, Finland. The final objective of the project is to create and to execute a one-month plan for Havain’s Facebook platform. Thus, the commissioning company get the insights into digital marketing on Facebook....

SOSTAC Facebook Marketing and communications marketing

• Finland
• English

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Tesis de maestría 2024

Relatório de estágio: plano estratégico de social media para a marca Brinfer

Ferreira, Daniela Filipa Coelho

O presente relatório foi desenvolvido no âmbito do estágio curricular realizado na agência Social Ninjas, como parte do Mestrado em Marketing e Comunicação Digital, lecionado no Instituto Superior de Contabilidade e Administração de Aveiro (ISCA-UA). Este tinha como objetivos a aplicação dos conhecimentos adquiridos ao...

Marketing Social media Planeamento Estratégia

• Portugal
• Portuguese

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Other 2021 Acceso abierto

Estrategias de marketing digital para el posicionamiento de la banda ecuatoriana “La Soloy"

Naranjo Altamirano, Evelyn Elizabeth

La presente investigación se enfoca en el diseño de estrategias de marketing digital para el posicionamiento de la banda musical ecuatoriana “La Soloy”, la misma que tiene 23 años de trayectoria en el mercado, y ofrece servicios de música en vivo. Sin embargo, durante todo este tiempo aún no logra consolidarse entre lo...

REDES SOCIALES MARKETIN DIGITAL ESTRATEGIAS MARKETING SENSORIAL

• Universidad de Guayaquil, Facultad de Ciencia...
• Spanish; Castilian

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Artículo 2022 Acceso abierto Revisado por pares 1 cita

Digital Marketing Literacy and MSMEs Improvement Based On The Teachings Of Ki Hadjar Dewantara: “Ngandel, Kendel, Kandel, and Bandel"

null Agus Dwi Cahya · null Nanang kususma mawardi · null Dika Prawita · null Chichi · y 2 más

This study aims to overcome problems in the community, especially how to increase MSMEs and the importance of digital marketing literacy. This research stage is using the survey stage, identification and overcoming and implementation stages. The result is that many housewives have problems with increasing MSMEs and dig...

economics and business social sciences

• Universitas Sarjanawiyata Tamansiswa
• DOI: 10.30738/impacts.v1i1.13060

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Artículo 2022 Acceso abierto Revisado por pares

Methodology of SWOT analysis of the use of digital marketing technologies in commercial banks

Gozal Bekmurodova

This article considers the methodology of SWOT analysis of the use of digital marketing technologies in commercial banks. The subject of research is the theoretical and practical basis of SWOT analysis in the application of digital marketing technologies in commercial banks of our republic. The purpose of the article i...

• Tashkent State University of Economics
• DOI: 10.55439/eit/vol10_iss4/a19

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