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This master’s thesis is about digital marketing strategy and it was carried out for a company that operates in the electric vehicle charging market. The commissioning company of the master’s thesis is A&L Lause, which has started to sell charging devices for electric vehicles in an online store named Kotilaturi.fi. The...
strategy worksocial mediaeconomics and businesssocial sciences
Women entrepreneurs are the business owners participated in economic activity to empower themselves economically and enhance their status in the society. The purpose of this research study is to investigate how women entrepreneurs are utilizing digital technologies for business marketing and what do they perceive about...
This study aims to examine the effect of digital marketing on consumer purchase decisions, with relationship marketing as a mediating variable. A quantitative approach was applied using PLS-SEM analysis, based on data from 100 consumers of poultry-based MSMEs in West Java. The results indicate that digital marketing si...
Priti P. Bokariya · Mihir S. Shah · Vedant S. Sawant
The size of the Internet interaction allowed the customer to be part of the marketing of any product, product, services, or other organization. To this end, digital internal marketing promotes a customer-cantered perspective where organizations should focus on customer support and engage them in the value proposition p...
Haya Nur Safa’atin · Muhimudin Muhimudin · M.Ihyaul Abidin
Digital marketing has developed into an effective strategy for micro, small and medium enterprises (MSMEs) to expand market reach and increase sales. The purpose of this writing is to discuss the application of digital marketing as a marketing strategy for MSMEs with a focus on the use of social media, search engines a...
This research aims to improve effective digital marketing strategies. In addition, digital marketing provides the necessary training and guidance, so that digital marketing can improve MSME products. This research uses a community service method with assistance and training that ends with an evaluation of effectiveness...
This study examines the influence of digital marketing on brand awareness within the multinational Fast-Moving Consumer Goods (FMCG) sector, focusing on how various digital strategies contribute to overall marketing effectiveness. Utilizing a sample of 277 respondents, the research employs descriptive statistics, corre...
Business, Economics and Managementeconomics and businesssocial sciencesBusiness and Management
This research decisively establishes the influence of digital marketing on the marketing performance of Small and Medium Enterprises (SMEs) in the food sector of Jepara Regency, underscoring the critical mediating roles of customer engagement and relationship marketing. Employing a robust quantitative methodology with...
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The article examines the need to use non-traditional digital marketing tools to develop an enterprise's marketing strategy. It has been proved that over the last decade the focus is on the latest technologies and types of marketing, which in their appearance are obliged to the innovative progress to which digital marke...
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