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<div> Digital marketing, also called online marketing, is the promotion of brands to connect </div> <div> with potential customers using the internet and other forms of digital communication. This </div> <div> includes not only email, social media, and web-based advertising, but also text and multimedia&nbs...
The purpose of this paper is to reconceptualize sustainable marketing in the context of SDG-driven markets by integrating sustainable marketing theory, digital transformation (DT), and Competitive Intelligence (CI). The paper addresses the limitations of predominantly normative sustainability approaches by advancing a...
Kegiatan Kuliah Kerja Nyata (KKN) ini bertujuan untuk membantu pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Branta Tinggi, Tlanakan, melalui penerapan strategi pemasaran digital (digital marketing). UMKM memiliki peran penting dalam perekonomian desa, namun seringkali kurang optimal dalam memanfaatkan t...
This business plan aims to address the need for affordable digital marketing services for small and medium-sized businesses (SMBs) and educate them about international markets. The plan's motivation revolves around the question of whether it's possible to expand SMBs using digital marketing strategies with minimal fina...
StartupMarketing digital -- Digital marketingDomínio/Área Científica::Ciências Sociais::Economia e GestãoM13
he whole world is being digitized and the economic development of urban areas continues to accelerate. The same goes for tourism and its employment of digital tools, namely digital marketing. Digital marketing is significantly changing the way destinations communicate with potential consumers. New digital technologies...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
The present study is an attempt to present a model of digital marketing capabilities in chain stores since, in recent years, customers tend to shop online to gain faster and easier services as well as new experiences, and digital marketing is tied with new concepts and terms such as Martech, Figital and Next technologi...
digital customer experienceeconomics and businesssocial sciencesdiamond model
null I Made Sudiksa · I Nyoman Sunarta · I Made Suidarma · Adie Wahyudi Oktavia Gama · y 1 más
Abstract Kami Jaya Sejahtera Savings and Loans Cooperative plays a strategic role in supporting the economic activities of its members; however, it still faces limitations in utilizing digital technology, particularly in marketing and information services. The cooperative management has been conducted conventionally, r...
Maija Dobele · Jelizaveta Prilucka · Klaus Solberg Söilen
Family firms are central to global economic stability and employment. Generational transitions, however, involve not only the transfer of leadership but also changes in organizational structures and culture. As digitalization becomes increasingly important for competitiveness, successors are introducing digital marketi...
Business, Economics and ManagementMarketingeconomics and businesssocial sciences
The rapid evolution of the digital landscape has necessitated a strategic pivot within the fashion industry, emphasizing the critical role of Key Performance Indicators (KPIs) in optimizing digital marketing strategies. This study embarked on a comprehensive exploration, employing a mixed-methods approach to identify,...
Jithesh Mon Mullool · K. Kumuthadevi · A. E. Neethu
MSMEs, or micro, small, and medium-sized businesses, are a vital segment of the Indian economy, which greatly contributes to employment and GDP. Despite its dynamic nature, the sector has been slow to adopt digital marketing strategies, which are critical for survival and competitiveness in today’s technology-driven ma...
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