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The cooperation between Italy and Albania in digital marketing and the utilization of brand am-bassadors has become an important point for enhancing cross-border business relationships and cultural exchanges. This study examines the dynamics of this collaboration, focusing on digital marketing strategies and the role o...
Konoplyannikova, M. · Radkevych, L. · Netreba, M. · Bilan, M. · y 2 más
This article explores the dynamic evolution of digital marketing and communication strategies within agricultural enterprises across diverse social media platforms amidst the industry's ongoing transformation. Employing a comprehensive approach, including detailed case studies and a mix of quantitative and qualitative...
agricultural innovationtechnological adaptationeconomics and businesssocial sciences
Introduction: This study investigates the key factors—trust and security, rewards, accessibility, and relevance—that impact consumer engagement with Amazon’s digital marketing initiatives. By analysing these factors, the research aims to provide insights that could improve customer interaction and contribute to the opt...
Zulham Sitorus Zulham · Andysah Putera Utama Siahaan Andysah · Ibrahim Ibrahim · Bambang Sugito Bambang · y 2 más
The digital era has changed the way people carry out daily activities, including shopping. This provides an opportunity for Micro, Small and Medium Enterprises (UMKM ) to expand their market by utilizing digital marketing platforms. One digital marketing method that can be used by UMKM is Search Engine Optimization (SE...
The financial institutions nowadays increasingly depend on digital marketing tools to attract and retain customers. The paper examines the role of digital channels - social media, Search Engine Optimization, and personal email campaigns among others - in customer engagement. This is a highly competitive industry; there...
The rapid development of digital technology has transformed commercial systems and legal relationships, including the emergence of digital affiliate marketing as a performance-based marketing model. In this system, affiliates promote products or services through digital platforms and receive commissions based on succes...
The development of digital technology has brought significant changes in marketing strategies, particularly in promoting culinary products through digital platforms. TikTok is used as a digital marketing medium because it is capable of reaching a wide audience and quickly generating consumer interest. This can be seen...
Singgih Prihadi · Sasna Syifa Ardiyana · Bima Kusuma Ardhana · Muhammad Iqbal · y 7 más
This MSME digital marketing socialization activity aims to provide an understanding of digital marketing in an effort to increase sales of MSME products in Laweyan Village. Socialization activities were carried out using observation, interviews, lectures and discussions with the target of the activities being MSME acto...
The transition to the digital economy is a necessary requirement of today. Digitalization of the economy allows people to ease many of the tasks associated with work, with the search for information, which they repeatedly face, wide opportunities digitalization opens for people in the development of business. The artic...
9. Industry and infrastructureeconomics and businesssocial sciences11. Sustainability
O marketing digital tem se tornado numa parte integrante de todos os setores de atividade. Por isso, as organizações pertencentes ao setor turístico devem tomar conhecimentos das atuais tendências nos canais de divulgação, e os seus respetivos recursos, para aclarar e adequar visões estratégicas integradas de marketing...
ResultadosCanal de divulgaçãoeconomics and businesssocial sciences
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