Ir al contenido

Buscador de Tesis y publicaciones académicas

Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu investigación y descarga los que son de acceso libre.

121.302 resultados para «marketing digital»

Se pueden recorrer los primeros 10.000. Afina la búsqueda con los filtros para llegar a lo que buscas.

Libro 2022 Acceso abierto Revisado por pares

Contemporary Issues in Digital Marketing

Autoría no especificada

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: • Big Data, Artificial Intelligence and Analytics in Digital Marketing • Emerging technologies and how t...

Marketing verkkokauppa sosiaalinen media Markkinointi
  • Routledge
  • Finland
  • English
Leer el documento
Capítulo de libro 2022 Acceso abierto

Digital Marketing Strategies: A Comprehensive Guide

Vij, Sandeep · Taneja, Girish

Digital marketing has become a crucial aspect of modern business strategies, offering organizations a more efficient and targeted way to reach their audience in an increasingly digital world. As the marketplace evolves, businesses must adapt their marketing practices to engage with consumers through digital platforms....

SEO Digital marketing AI content marketing
  • Seema Sahitya Bhawan
  • English
  • DOI: 10.5281/zenodo.14483876
Leer el documento
Tesis doctoral 2025 Revisado por pares

The role of digital marketing in the survival of Pietermaritzburg's small, micro and medium-sized beauty businesses

Amanda Zamaswazi Makalima

Digital marketing has become increasingly important as a marketing communication tool. The rapid advancement of technology and increased internet access has transformed the way businesses interact with their customers. The beauty industry, being one of Africa's fastest-growing sectors, has also embraced digital marketi...

economics and business social sciences
  • Durban University of Technology
  • DOI: 10.51415/10321/6293
Ver ficha
Publication 2026 Acceso abierto

Top Digital Marketing Institute in Jaipur Certified Training

Cad rank

Discover the leading digital marketing institute in Jaipur offering comprehensive courses in SEO PPC social media email marketing analytics. Join our digital marketing institute in Jaipur for hands-on projects Google Facebook certifications expert mentors. Flexible batches real campaigns placement assistance. Master sk...

digital marketing agency in jaipur digital marketing institute in jaipur digital marketing training in jaipur
  • Zenodo
  • DOI: 10.5281/zenodo.19704480
Leer el documento
Artículo 2022 Acceso abierto Revisado por pares 8 citas

Significance of Digital Marketing Strategies for Continuity of SMEs

Ioseb Gabelaia · Lasha Tchelidze

Purpose: Digital marketing trends change time from time; therefore, Small and Medium-sized enterprises often face challenges while adopting digital marketing strategies. These challenges are caused by the richness and complexity of tactics to optimize growth, customer engagement, buyer behaviors, and business continuit...

HF5001-6182 economics and business social sciences 8. Economic growth
  • International School for Social and Business...
  • DOI: 10.53615/2232-5697.11.187-196
Leer el documento
Artículo 2023 Acceso abierto Revisado por pares 1 cita

Digital Marketing and its Role in Customer Acquisition

Andrii Melinevskyi

"The study examines the role of digital marketing in customer acquisition. The relevance of this research is driven by the fact that marketing is increasingly encompassing various industries today. One of its main tasks is to acquire new customers. At the same time, the growing number of companies producing goods with...

economics and business social sciences political science
  • Agricultural Economics and Social Science Res...
  • DOI: 10.46852/0424-2513.4.2023.31
Leer el documento
Artículo 2025 Acceso abierto

Knowledge and Utilization of Digital Marketing and Business Performance of Micro, Small, and Medium Enterprises (MSMEs)

Vito, Jhoannah-Raye

Abstract: This study examined the significant relationship between knowledge and utilization of digital marketing and the business performance of micro, small, and medium enterprises (MSMEs) in Bacolod City, Negros Occidental. A total of 387 MSME owners and managers participated in the research. Employing a descriptive...

economics and business social sciences
  • International Multidisciplinary Journal of Re...
  • DOI: 10.5281/zenodo.15523036
Leer el documento
Artículo 2024 Revisado por pares 1 cita

THE INFLUENCE OF DIGITAL MARKETING ON BRAND AWARENESS IN THE MULTINATIONAL FMCG SECTOR

Meherun Nisa Nipa · Md Nafis Fuad · Avishek Nath · Most. Sharmin Ara Chowdhury

This study examines the influence of digital marketing on brand awareness within the multinational Fast-Moving Consumer Goods (FMCG) sector, focusing on how various digital strategies contribute to overall marketing effectiveness. Utilizing a sample of 277 respondents, the research employs descriptive statistics, corre...

economics and business social sciences
  • Zibeline International Publishing
  • DOI: 10.26480/mbmj.02.2024.84.92
Ver ficha
Tesis de maestría 2025

Plano de marketing digital: agência Influencer

Teixeira, Emanuel Feliciano

O presente projeto profissional consiste na elaboração e desenvolvimento de um plano de marketing digital para a agência Influencer. Com efeito o mesmo surge como um desafio pessoal que estabeleci após minha ligação profissional durante os últimos treze anos ao mercado publicitário e ao marketing tradicional e busca co...

Plano de marketing digital Redes sociais Comportamento do consumidor digital Transformação digital
  • Portugal
  • Portuguese
Ver ficha
Artículo 2024 Acceso abierto Revisado por pares

Digital marketing communication, social media, competency, and marketing team members in Indonesia

Rahyadi, Irmawan

The profession of digital marketing in Indonesia with extensive business development is challenging due to the technical skills and practical elements of marketers in the job market. Keeping updated credentials in digital marketing is crucial to reduce the risk of losing competition, as current advancement in the indus...

digital marketing; social media; qualitative method economics and business social sciences
  • Dr. Soetomo University
  • DOI: 10.25139/jsk.v8i2.8224
Leer el documento

Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

Cómo usar el buscador en tu investigación

1

Encuentra antecedentes

Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.

2

Construye tu marco teórico

Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.

3

Cita con fuentes verificables

Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.

Encontraste los antecedentes. ¿Y ahora?

Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de literatura en un proyecto sólido: delimitación del tema, metodología, redacción y revisión antiplagio con informe de Turnitin.

WhatsApp