Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets
de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu
investigación y descarga los que son de acceso libre.
This preprint presents the 8E Marketing Mix framework developed by Samet Aydın. The paper proposes the 8E marketing mix model as an innovative framework for marketing in the digital age, addressing limitations of traditional models like the 4P and 4C. Unlike the classic focus on product, price, promotion, and place, th...
MarketingFOS: Economics and businessDigital transformationMarketing mix
Praci, Rusti Mawa; Universitas Negeri Padang · Yuliana, Yuliana; Universitas Negeri Padang
Digital marketing has grown rapidly in recent years and has become one of the main tools for the tourism sector to attract tourists. Many tourist destinations are now utilizing various digital platforms, such as social media, websites, and digital advertising to promote their products and services. Digital marketing al...
economics and businesssocial sciencesDigital Marketing,Number of Tourist,Tourist Destination
Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. The main objective of digital marketing is attracting customers and allowing them t...
Interacteconomics and businesssocial sciencesDigital Marketing
This research was conducted in order to help optimize the digital marketing strategy implemented to be more efficient and on target. This research uses a qualitative descriptive approach with STP (Segmenting, Targeting, Positioning), Marketing Mix 7P, and SWOT analysis methods. Describes the data obtained from the rese...
The rapid growth of the creative economy, particularly in the culinary subsector, has prompted micro, small, and medium enterprises (MSMEs) to adopt digital marketing strategies as a means to enhance competitiveness and expand market reach. This study employs a systematic literature review (SLR) approach with content a...
Ananda Khusnatul Laily · Ananda Alfira Margareta Margareta · Alfina Madinatul Ilmi · Amelia Alayda Balqist · y 1 más
The rapid development of digital technology has changed business competition, including for Micro, Small, and Medium Enterprises (MSMEs). Omee Digital printing and Konveksi, an MSME in Kediri, has faced challenges in optimizing digital marketing strategies, especially through Instagram. This community service program a...
The adoption of digital marketing among potato farmers in Banyumas has significantly influenced their market competitiveness. This study explores how social media and e-commerce platforms enhance market access, customer engagement, and business sustainability. Using Diffusion of Innovation Theory, the research examines...
Vitória Carla Souza Muniz · Matheus Rodrigues Gomes · Edergleyston Nascimento De Lima
This study analyzes the strategic use of digital marketing in law, with a focus on social security practice. The objective is to understand the challenges faced by lawyers in adapting to marketing tools, as well as the opportunities offered by digital presence to expand the client base. The article examines three pilla...
The rapid expansion of digital marketing and online advertising has intensified exposure to cyber threats, making cybersecurity a critical component of modern marketing ecosystems. This review paper synthesizes existing literature to analyze major cybersecurity threats affecting digital marketing platforms, online adve...
In the October article I will continue to explore this relationship between information, data and digital marketing; and I will do so in the field of data visualization. And more specifically, I will try to throw a hypothesis: the infographics are the key piece of what I venture to call digital visual marketing. Firstl...
social sciencesIG. Information presentation: hypertext, hypermedia.other social sciencesFB. Marketing.
IMO, Instituto de Marketing Online
Spanish
Resultados provistos por
OpenAIRE,
la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
Cómo usar el buscador en tu investigación
1
Encuentra antecedentes
Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.
2
Construye tu marco teórico
Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.
3
Cita con fuentes verificables
Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.
Encontraste los antecedentes. ¿Y ahora?
Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de
literatura en un proyecto sólido: delimitación del tema, metodología, redacción y
revisión antiplagio con informe de Turnitin.
Asesores en línea ahoraEstamos fuera del horario de atención
Déjanos tus datos y nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Horario: Lun a Vie 8 AM a 5:30 PM · Sáb 7 AM a 11 AM
¡Listo! En unos segundos te llama un asesor al número que nos dejaste.
¡Gracias! Recibimos tu número. Nuestros asesores están ocupados en este momento: te llamamos en cuanto se libere uno.
¡Gracias! Recibimos tu número. Nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Usamos cookies para asegurar que te damos la mejor experiencia en nuestra web.
Si continúas usando este sitio, asumiremos que estás de acuerdo con ello.
