Buscador de Tesis y publicaciones académicas

Dampak Penerapan Optimasi Digital Marketing Pada Bisnis Kue Kering Delicies Store

Acep Samsudin · Puspa Dwi Liestiyanti

The digital era, which is currently growing, especially in digitalization, can really help day-to-day life, one of which is doing business. By implementing digital marketing optimizationit will increase profits and will also make the business more effective and efficient. This study aims to determine the impact of impl...

Sociological Impact of Using Digital (Web-based) Analyses on Performance Measurement and Optimization of Digital Marketing among Young Managers (Case study: Digital-based Companies in Tehran)

Fani, Majid · Jalali, Seyyed Mehdi · Vahabzadeh, Shadan

This research aims to study the effect of using digital (web-based) analyses in performance measurement and optimization of digital marketing in digital-based companies in Tehran. The data collection tool was a researcher-made questionnaire. A panel of experts and supervisor were asked to measure the validity of the qu...

The Role of Digital Marketing in Increasing SMEs' Competitiveness

Rui Pedro Silva · Henrique S. Mamede · Arnaldo Santos 0001

Trends in the Digital marketing research

Sang, Nguyen Minh

All 1604 Publications on the topic of the Digital marketing research on Scopus for bibliometric analysis!

L'evoluzione del Digital Marketing: l'importanza del mobile

Filip, Andreea Daniela#idabnull

il presente elaborato mira a descrivere il dettaglio dell'evoluzione del Digital Marketing nel contesto moderno. Riivolgendo un'attenzione particolare alla parte mobile come nuova opportunità per le aziende nel settore B2C

Analysis of the Current Marketing Strategies of Micro Small and Medium Enterprises (MSMEs) in Carcar City, Cebu, Philippines: Towards a Comprehensive Marketing Framework

Jonreil S. Traya -

This study examines the marketing strategies employed by Micro, Small, and Medium Enterprises (MSMEs) in Carcar City, Cebu, Philippines, with an emphasis on combining traditional and digital marketing strategies. The research involved surveys and interviews targeting MSMEs across diverse sectors including food, retail,...

Pengaruh Digital Marketing Berbasis Marketplace terhadap Peningkatan Penjualan Ledre Super UMKM Perempuan di Bojonegoro

Eka Retno Palupi · Raya Sulistyowati

This study aims to identify the effect of marketplace-based digital marketing on increasing sales. Digital marketing with indicators Website, Search Engine, E-Mail Marketing, Cost, Incentive Program. Increased sales with indicators of Price, Product Quality, Promotion, Competitiveness, Consumer Satisfaction. The popula...

Digital Marketing Strategy of Clothing Brands Based on Big Data

Hui Li · Shu Li

In the big data era, digital marketing data are strategic information resources, yet mid-sized firms face multi-channel resource allocation dilemmas. Working from an information resource management perspective, this exploratory teaching case develops a fuzzy evaluation-based decision support framework and validates it...

Pengembagan Strategi Pemasaran Berbasis Digital Untuk Meningkatkan Daya Saing UMKM Di Singakerta Ubud,Singakerta

Ni Kadek Cahaya Palentini

A B S T R A C T This study discusses the importance of digital-based marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) in Singakerta. The purpose of this study is to analyze the influence of digital-based marketing strategies on the performance of MSMEs in Singakerta. The research method used is a q...

The Role of Digital Marketing in the Internationalization of SMEs : a Systematic Review

Fernando, Mihindukulasuriya Nilanka Madushani

The role of digital marketing in the internationalization is a highly debatable topic in the contemporary business context. The main purpose of this study is to examine the role of digital marketing in facilitating the internationalization of SMEs through a systematic review of existing academic literature. The study i...