Buscador de Tesis y publicaciones académicas

Brand Equity as a Moderator in the Relationship between Social Media Marketing, e-WOM, and Purchase Intention: Implications for Educational Marketing Management

Doris Walfauzi · Vidyarini Dwita

This study aims to examine the influence of social media marketing and electronic word of mouth (e-WOM) on purchase intention, with brand equity as a moderating variable, from an educational marketing management perspective. A quantitative approach was employed using purposive sampling. The sample consisted of 150 resp...

Movilidad, aquello que lo transforma todo

Xavier Folguera Obiol

El marketing móvil es un ámbito del marketing digital que se está reinterpretando constantemente debido al imparable avance de unos dispositivos inteligentes, nacidos hace poco más de diez años, que tienen poco que ver con los teléfonos móviles convencionales aparecidos en los años noventa del pasado siglo. Precisament...

<b>Pelatihan Digital Marketing Untuk Peningkatan Literasi dan Kompetensi Digital Pada JPRMI Wilayah DKI Jakarta</b>

Retno Sari · Duwi Cahya Putri Buani · Ami Rahmawati

Perkembangan teknologi digital menuntut generasi muda untuk memiliki kemampuan dalam mengelola media sosial dan memahami strategi pemasaran digital. Kompetensi ini penting terutama bagi pemuda masjid dalam mendukung kegiatan dakwah, promosi program, dan pemberdayaan masyarakat. Kegiatan pengabdian kepada masyarakat ini...

Artificial intelligence and transforming digital marketing Artificial intelligence and transforming digital marketing , edited by Allam Hamdan and Esra Saleh Aldhaen, Cham, Switzerland, Springer, 2023, XX, 1188 pp., € 279.99 (hardback), ISBN 9783031358289

Lailatul Sya’diyah

Research Dataset of Digital Marketing in Indonesia

Prameswari, Ully Amri

Research Dataset of Digital Marketing in Indonesia. The dataset contains demographics of responden, report of PLS Bootstrapping and PLS Algorithm in excel and image.

THE ROLE OF DIGITAL MARKETING IN FORMING PROMOTION AND DEVELOPMENT STRATEGIES FOR STARTUPS

Autoría no especificada

The study substantiates the theoretical and methodological foundations for developing startup marketing strategies in a digital environment, emphasizing the integration of digital marketing tools, CRM technologies, and artificial intelligence. Startup marketing is considered as a multilevel system combining corporate,...

Workshop on TikTok Utilization as Digital Marketing Media for the Nasyiatul Aisyiyah Entrepreneur Association (APUNA) Klaten

Winny Perwithosuci · Didit Purnomo · Sitti Retno Faridatussalam · Nur Hidayah · y 2 más

Digital marketing is marketing activity using the internet, either utilizing the website or social media. In 2023, TikTok users are 1.7 billion in the world. This community service activity aims to provide knowledge to members of the Klaten Regency Nasyiatul Aisyiyah Entrepreneurs Association (APUNA) regarding the use...

PENGARUH IMPLEMENTASI MULTI-CHANNEL MARKETING TERHADAP PENJUALAN UMKM KULINER DI PONTIANAK

Vidia Daradinanti · Maria Nita · Risma Carla Lydia Pascasia

The development of digital technology has changed the way culinary SMEs conduct marketing in Indonesia. This study aims to analyze the effect of multi-channel marketing implementation on sales of culinary SMEs in Pontianak. The research method uses a quantitative approach with purposive sampling technique on 30 culinar...

ANALISIS PERAN CONTENT MARKETING DALAM MENINGKATKAN BRAND ENGAGEMENT PADA PLATFORM DIGITAL

Ambulani, Nur

Penelitian ini bertujuan untuk menganalisis peran content marketing dalam meningkatkan brand engagement pada platform digital. Dengan menggunakan metode studi literatur, penelitian ini mengeksplorasi elemen-elemen penting content marketing, seperti personalisasi konten, nilai edukasi, elemen visual, dan konten interakt...

The influence of micro influencers and digital marketing on product purchasing decisions at tiktok shop in bengkulu city

null Darwin Natalaksana · null Meilaty Finthariasari · null Andhes Tiani Putri · null Ahmad Pitra

THE INFLUENCE OF MICRO-INFLUENCERS AND DIGITAL MARKETING ON PURCHASE DECISIONS OF TIKTOK SHOP CUSTOMERS IN BENGKULU CITY Andhes Tiani Putri, Meylaty F 12Faculty Of Economic Email: How to cite: ………………………….(fill in Editor) INFORMASI ARTIKEL ABSTRACT Article History: Accepted : ….. (fill in editor) Revised : ….. (fill in...