Buscador de Tesis y publicaciones académicas

Best Digital Marketing Courses in Ahmednagar | Training Pro!

Kaur, Harsimrat

Learn digital marketing courses in Ahmed Nagar with practical training, live projects, expert mentors, certification, and job-oriented skills.

Penerapan Teknologi Digital Marketing Untuk Meningkatkan Strategi Pemasaran Pada UMKM Cendol Di Kelurahan Kauman Kota Blitar

null Ratna Melinda Putri · null Eko Purwanto

UMKM Cendol Sueger is a Micro, Small and Medium Enterprises (UMKM) engaged in the business of cendol production drinks located in the Kauman sub-district, Kepanjen Kidul District, Blitar City. The problem faced by Cendol Sueger SMEs is that their marketing activities are still very minimal and traditional. For this rea...

PENGARUH VIRAL MARKETING DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN MELALUI PURCHASE INTENTION SEBAGAI VARIABEL INTERVENING

Lusia Tria Hatmanti Utami · Ambar Lukitaningsih · Clariva Latulinskey

Olahraga badminton di kota Yogyakarta saat ini sedang gencar dilakukan guna menciptakan tubuh yang sehat dan ideal. Hal ini menyebabkan pertumbuhan yang pesat dalam sektor olahraga dan usaha kecil menengah yang fokus pada olahraga, khususnya badminton di kota Yogyakarta. Oleh sebab itu, tujuan dari penelitian ini adala...

Applying Digital Advertising in Food and Beverage Industry for McDonald’s with Marketing 5.0 Approach

Sardjono Wahyu · Cholidin Achmad · Johan

Digital Marketing and Advertising 5.0 has the potential to completely change how Food and Beverage (F&B) companies connect and interact with their target audiences. F&B companies can gather and analyze enormous amounts of data in real-time thanks to the integration of cutting-edge technologies like artificial intellige...

Usage of Innovative Technology and Concepts in Marketing Automation

Swayam Prakash Singh

Technological advancements like metaverse, and edge computing are rapidly changing how technology is influencing marketers as well as their customer’s life cycle- behaviour and experiences. Accordingly, this research article aims to investigate the marketing automation landscape, focusing on new technologies, and trend...

Digital Marketing Adaptability Enabled by Digitalisation in the Digital Era

Dr. D. Samundeeswari

Digital Marketing Adaptability Enabled by Digitalisation in the Digital Era Page No.: 21-31 Stanzaleaf International Journal of Multidisciplinary Studies Vol. 1 No. 2 (2026): March 2026

THE ROLE OF DIGITAL MARKETING IN BOOSTING OIL PALM MSMES' PROFITABILITY IN EDO STATE, NIGERIA

Osawe, Benjamin Ehizokhale

This study investigates the potential of leveraging digital marketing technologies to enhance the profitability of oil palm Micro, Small and Medium Enterprises (MSMEs) in Edo State, Nigeria. Oil palm is a crucial sector in the Nigerian economy, but MSMEs within this industry face challenges such as limited market acces...

PERAN DIGITAL MARKETING DALAM MENINGKATKAN DAYA SAING UMKM DI INDONESIA: TINJAUAN LITERATUR TERBARU

null M. Son Aghni · null Luthfy Purnanta Anzie

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, yet they continue to face competitiveness challenges in the digital era. This study aims to systematically examine the role of digital marketing in enhancing the competitiveness of MSMEs in Indonesia. Utilizing a Systematic Liter...

Ommnichannel marketing y Plan de marketing

Escuela de Negocios

Presentación en la que se detalla el nuevo concepto de Omnichannel, el cual es un tipo de marketing digital que funciona para las nuevas tecnologías.

Innovative marketing examples from Hallyu, good practices in innovative – digital and online – marketing activities of the South Korean music industry and TV series

Éva Gajzágó · Viktória Ramóna Dávida