Buscador de Tesis y publicaciones académicas

Digital marketing in hospitality and tourism: A bibliometric journey and future research directions

Khalil Ahmad · Yachna Gharde

DIGITAL MARKETING STRATEGIES: LEVERAGING AI TECHNOLOGY TO ENHANCE EFFECTIVENESS IN ADDRESSING GLOBAL CRISES

Raden Khemal Youwangka

Digital marketing strategies have become an essential tool for businesses to navigate and respond effectively to global crises. The integration of Artificial Intelligence (AI) technology in these strategies offers unprecedented opportunities to enhance marketing effectiveness during uncertain times. This literature rev...

Pendampingan Digital Marketing pada Pelaku UMKM Makanan Ringan melalui Pendekatan ABCD

Aqidatul Izzah · Hari Prastyo · Ellina Feby Arianti · Khafidhoturrofia Khafidhoturrofia · y 1 más

Program pendampingan pelaku UMKM makanan ringan berbasis digital marketing melalui pendekatan Asset Based Community Development (ABCD) ini bertujuan untuk mengoptimalkan potensi UMKM Robi Jaya di Desa Mergobener, Kecamatan Tarik, Kabupaten Sidoarjo. UMKM ini memproduksi kacang bawang sebagai produk unggulan dan beberap...

Analysis on the implementation of digital marketing towards motorbike transport service case study: GO-JEK (online taxi motorbike) Jakarta, Indonesia

F.A. Wisnu Wirawan · Elsie Oktivera

The development of information technology, followed by the advancement of digital communication tools, has encouraged businesses to change the way of communicating the product. Digital marketing communications strategy is a strategy of using digital communication media such as for example a smartphone. The purpose of t...

Peningkatan Penggunaan Teknologi Informasi dalam Edukasi Pemasaran Digital Pelaku Usaha Rumahan

Abulwafa Muhammmad · Dhio Saputra

Home-based business actors are one of the many business fields that play a role in supporting the economy in Indonesia. Home business actors are part of MSMEs (Micro, Small and Medium Enterprises) which must always keep abreast of existing changes and developments. One of the changes and developments that have a major...

DETERMINING CHALLENGES OF DIGITAL MARKETING MANAGEMENT IN DEVELOPING YOUTH ENTREPRENEURSHIP AND CREATIVITY

DITRICK DISMAS MTUKA · BENNY PRAKARSA YUSTIANTO · MAHRINASARI MS · ERNIE HENDRAWATY

Abstract The purpose of this study is to identify the challenges of digital marketing management in fostering youth entrepreneurship and creativity in Tanzania. The low level of digital marketing in Tanzania, due to various challenges, has attracted a researcher in this particular field of study. Customers in the marke...

FACTORS EFFECTING ADOPTION OF DIGITAL MARKETING BY MICRO ENTREPRENEURS OF RURAL SOUTH ODISHA

Goel, Rahul · Veluri, Krishna Kumar · Mishra, Sarbesh

ABSTRACT:Digital Marketing has emerged as one of the greatest tools of marketing in the modern world. Not only it has brought down the marketing expenses through its efficiency but has also helped the entrepreneurs in engaging with the customers more effectively. It also helps in collecting and analysing the data on cu...

The Influence of Digital Marketing on Consumer Behavior in the Context of Online Shopping in the Klang Valley, Malaysia

Ahmad Zuhairi Zainuddin · Luqman Nulhakim Bin Sulaiman · M. Malek · M Zamri · y 1 más

The contemporary business landscape has undergone significant transformations, resulting in a highly competitive atmosphere. The onset of the second wave of digitization and technological innovation occurred in the early 2010s, and the COVID-19 pandemic further amplified its momentum. The second wave pertains to digita...

Avatar-Based Influencer Marketing

Rohit Bansal · Nishita Pruthi

In the digital era, the presence of consumers on social media platforms is increasing at a higher pace than ever before. It pushes marketers to employ new ways to endorse their products on these social networking platforms. One such digital marketing trend is the use of avatar-based influencer marketing. Virtual influe...

Digital twins: definition, application options in the product life cycle and marketing

Jevtić, Adrijana · Pezoldt, Kerstin

Germany is in the digital transformation process of the economy and society. Digital transformation influences not only production and marketing, but also the consumption and use of goods. The development and use of digital twins accelerate the digital transformation process and increase the competitiveness of the Germ...