Buscador de Tesis y publicaciones académicas

Avatar-Based Influencer Marketing

Rohit Bansal · Nishita Pruthi

In the digital era, the presence of consumers on social media platforms is increasing at a higher pace than ever before. It pushes marketers to employ new ways to endorse their products on these social networking platforms. One such digital marketing trend is the use of avatar-based influencer marketing. Virtual influe...

Digital twins: definition, application options in the product life cycle and marketing

Jevtić, Adrijana · Pezoldt, Kerstin

Germany is in the digital transformation process of the economy and society. Digital transformation influences not only production and marketing, but also the consumption and use of goods. The development and use of digital twins accelerate the digital transformation process and increase the competitiveness of the Germ...

Digital Marketing Training for MSMEs to Increase Marketing Channel of Local Banten Product

Septariawulan Kusumasari · Fitria Riany Eris · Yudi LA Salampessy · Anggoro Suryo Pramudyo · y 6 más

This community service activity is a digital marketing training conducted by a lecturer of Food Technology Study Program, Sultan Ageng Tirtayasa University to the people of Ciborang Village, Kadubeureum Village, Pabuaran District, Serang Regency. The purpose of this service activity is to provide training and practical...

Artificial Intelligence Applied to Digital Marketing

José Eduardo Aleixo · José Luís Reis · Sandrina Francisca Teixeira · Ana Pinto de Lima

In a time when the interest in artificial intelligence (AI) is increasingly gaining prominence, being considered by many as the beginning of the 4th Industrial Revolution, this chapter of this book explores, using qualitative research methodology, the impact resulting from AI applied to digital marketing. The analysis...

Utilizing appropriate technology for enhancing production and digital marketing of traditional food through a website

Muhamad Azrino Gustalika · Aditya Wijayanto · Riri Irma Suryani

Serayu Larangan Village in Purbalingga has MSMEs in the form of typical food, namely Jenang and Wajik "Jati Rasa". This MSME was founded during the Covid 19 pandemic. This MSME had problems in production and marketing. So far they have only used manual methods both in Jenang production and in sales. This service aims t...

Artificial Intelligence as a Catalyst for Innovation in Digital Marketing Strategies

Sharma, Animesh Kumar · Sharma, Rahul

Artificial intelligence (AI) is profoundly changing digital marketing by empowering brands to create distinctly personalized customer experiences and optimize marketing strategies with unrivalled precision. This book chapter investigates the integration of AI technologies such as predictive analytics, machine learning,...

Estrategias de Marketing Digital SEO para el posicionamiento en la web

Chayan Coloma, Alejandro

La presente investigación se orienta en poder conocer las diferentes estrategias de Marketing Digital SEO para poder mejorar el posicionamiento Web en las empresas que pretender mantener su posición en el marketing, ahora no basta no basta con tener una página web para poder obtener los resultados de un marketing esper...

Characteristic Similarities between Agri-Food Marketing in Bottom of the PyramidSubsistence Markets and Digital Marketing

Autoría no especificada

Comparative Analysis of Traditional Marketing Strategies versus Digital Marketing Strategies in Indian Tourism Industry

Autoría no especificada

BRIDGING PROFESSIONAL IDENTITY AND DIGITAL PLATFORMS: A COMPREHENSIVE STUDY OF SELF-MARKETING AND CAREER DEVELOPMENT

Binda, Jacek · Qadir, Aram Mohammed-Amin

— Self-marketing has gained particular relevance in the digital age, where personal branding has become a crucial component of professional self-realization. This study adopts a comprehensive approach that combines theoretical analysis of self-marketing with empirical data collected through an online survey conducted a...