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Implement improved marketing funnel

Autoría no especificada

El marketing digital como motor de la economía circular: oportunidades para empresas sostenibles [Digital marketing as a driver of the circular economy: opportunities for sustainable businesses]

Javier Francisco Luzuriaga-Jaramillo · Mariella Johanna Jácome-Ortega

La investigación se enfoca en analizar el marketing digital como motor de la economía circular en las empresas de publicidad de la ciudad de Loja que promuevan el cuidado del medio ambiente. Se emplea una metodología mixta que combina enfoques inductivos, deductivos, analíticos e históricos. Se encuestaron 95 clientes...

Dampak Penerapan Strategi Digital Marketing Pada Bisnis Fashion Heypearl Store

null Adistya Pramudyana · null Budi Prabowo

In today's digital era, the internet is very helpful in facilitating daily work. Likewise in the field of marketing, both direct and indirect product marketing. Having the right marketing strategy can help companies increase profits and avoid losses, one of which is caused by inefficient and effective promotions. This...

DIGITAL MARKETING STRATEGIES TO INCREASE SALES OF FASHION PRODUCTS AT RCS BOUTIQUE

Irma Desisca Aryanti · Dian Primanita Oktasari

The development of globalization which is marked by the rapid advancement of technology is very influential in almost all fields of life, especially the economic field. With these technological developments, business people can utilize the internet to market their products to increase sales and maintain their business,...

Literature Review : Website sebagai Sarana Digital Marketing pada Sekolah Dasar dan Menengah di Era Cloud Computing

Nove Kurniati Sari · Syaddam Syaddam · Riski Zulkarnain

Websites and cloud computing are strategic foundations for supporting digital marketing, education management, and marketing strategies in primary and secondary education schools. The website functions as an official information centre that conveys the achievements that have been achieved by the school, activities, and...

Implementasi Analisis SWOT Dalam Strategi Pemasaran Digital Sebagai Upaya Peningkatan Siswa Baru

null Vip Paramarta · null Rheza Fasya · null Khilda Fauziah Lasminingsih · null Hanifah Sukmana · y 1 más

Implementing SWOT analysis in digital marketing strategies is crucial in increasing the number of new student registrants in educational institutions. SWOT, an abbreviation of Strengths, Weaknesses, Opportunities and Threats, provides a basis for formulating effective strategies. In the context of digital marketing, po...

THE INFLUENCE OF DIGITAL MARKETING, PRODUCT QUALITY AND INFLUENCER MARKETING THROUGH CUSTOMER TRUST ON THE ORIGINOTE SKINCARE PURCHASE DECISION IN JEPARA

Sapriliana Rini Ofisa · null Nurul Huda

This research aims to examine and evaluate the impact of Digital Marketing, Product Quality, and Influencer Marketing on purchase decisions for The Originote skincare products in Jepara, with Customer Trust serving as a mediating factor. A purposive non-probability sampling method was employed, selecting 260 respondent...

O marketing digital aplicado no e-commerce: marketing de conteúdo

Bruna Renata da Silva Andrade · Kettelin Cleise de Souza Moraes · Billiz Souza da Cunha · José Carlos Alves Roberto

Sob a perspectiva da ascensão dos e-commerce atualmente, verifica-se que atuar nesse âmbito requer estratégias e planejamento mediante a alta concorrência e a dificuldade de retenção de clientes. Dessa forma, este artigo buscou investigar: como o marketing digital pode ser aplicado nos e-commerces, tendo em vista a atr...

Revolutionizing Digital Marketing Using Machine Learning

Saba N. S. · Ritesh Gandhi · Sindhu R. Rajendran · Natasha D. Abraham

Digitalization in the system has brought notable changes in the marketing world, shopping trends, and customer choice, which change dynamically. To achieve corporate goals and budget in a defined span of time, digital marketing strategies are executed through digital channels. The marketing intelligence approach is a c...

Digital Marketing in the Age of Artificial Intelligence: Challenges, Opportunities, Trends

Autoría no especificada

The article examines the main trends in marketing according to leading digital agencies in Bulgaria. Analysis of existing publications shows that artificial intelligence retains its dominant role in digital marketing. Without a doubt, AI provides marketers with new and effective ways to target audiences, personalize co...