Buscador de Tesis y publicaciones académicas

E-Commerce adoption and its effects on the operational performance of MSMEs

Dharumaraj Kumar · Abubaker Musthafa

Micro, small, and medium-sized businesses (MSMEs) in the food and beverage industry are experiencing considerable growth because of their progressive use of digital media. Traditional marketing strategies have limitations in terms of time and location. Despite this, online marketing enabled the engagement of a signific...

THE INFLUENCE OF DIGITAL MARKETING, PRODUCT QUALITY AND INFLUENCER MARKETING THROUGH CUSTOMER TRUST ON THE ORIGINOTE SKINCARE PURCHASE DECISION IN JEPARA

Sapriliana Rini Ofisa · null Nurul Huda

This research aims to examine and evaluate the impact of Digital Marketing, Product Quality, and Influencer Marketing on purchase decisions for The Originote skincare products in Jepara, with Customer Trust serving as a mediating factor. A purposive non-probability sampling method was employed, selecting 260 respondent...

O marketing digital aplicado no e-commerce: marketing de conteúdo

Bruna Renata da Silva Andrade · Kettelin Cleise de Souza Moraes · Billiz Souza da Cunha · José Carlos Alves Roberto

Sob a perspectiva da ascensão dos e-commerce atualmente, verifica-se que atuar nesse âmbito requer estratégias e planejamento mediante a alta concorrência e a dificuldade de retenção de clientes. Dessa forma, este artigo buscou investigar: como o marketing digital pode ser aplicado nos e-commerces, tendo em vista a atr...

Revolutionizing Digital Marketing Using Machine Learning

Saba N. S. · Ritesh Gandhi · Sindhu R. Rajendran · Natasha D. Abraham

Digitalization in the system has brought notable changes in the marketing world, shopping trends, and customer choice, which change dynamically. To achieve corporate goals and budget in a defined span of time, digital marketing strategies are executed through digital channels. The marketing intelligence approach is a c...

Digital Marketing in the Age of Artificial Intelligence: Challenges, Opportunities, Trends

Autoría no especificada

The article examines the main trends in marketing according to leading digital agencies in Bulgaria. Analysis of existing publications shows that artificial intelligence retains its dominant role in digital marketing. Without a doubt, AI provides marketers with new and effective ways to target audiences, personalize co...

Das Marketing-Dream-Team

Sophia Hoferer

Developing a Digital Marketing Plan for Kajaani University of Applied Sciences Master School

Bhoomika, Gusai

Digital marketing plays a vital role in ensuring the success of educational institutions in today's competitive marketplace. This thesis, commissioned by the Master School of Kajaani University of Applied Sciences, aims to develop a comprehensive and actionable marketing plan that focuses on enhancing the digital prese...

Digital media environment for analysis of audience segments in a digital marketing campaign

GOLDMAN OLIVER ISAAC · JACOBS THOMAS WILLIAM RANDALL · EDMONDS KENT ANDREW · SMITH KEVIN GARY · y 2 más

Platform Based Marketing: Research on the Transformation of TV Media Marketing in the Digital Intelligence Era

Autoría no especificada

Pengaruh Digital Marketing Terhadap Minat Beli Konsumen di 333 Club House

Ni Kadek Ayu Aprillia Dian Paramita · null Putu Ratna Juwita Sari · null Ni Putu Nina Eka Lestari · null I Gusti Ngurah Oka Ariwangsa

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap minat beli konsumen di 333 Club House. Penelitian ini dilatarbelakangi oleh meningkatnya persaingan dalam industri food and beverage (F&B) yang menuntut pelaku usaha untuk menerapkan strategi pemasaran yang inovatif dan efektif, khususnya m...